The beauty bigwig
Winky Lux Cosmetics is known for glittery eye shadows and heart-shaped lipsticks. “It’s lots of unicorns and mermaids,” says 34-yearold CEO Natalie Mackey, whose streamlined personal style shows that you can run a bubbly beauty brand while dressing like a badass.
Her choice to wear primarily LBDs and suit separates to work is strategic. “I don’t feel the need to compete with my brand,” Mackey says. Her inspiration comes from great minds such as Albert Einstein and Steve Jobs, who maintained notoriously minimal wardrobes to prevent what she calls “decision fatigue.”
“I need all of my creative energy for the product,” says the Brooklyn Heights resident.
Mackey adored this sunny wrap dress (far right), but says it’s more beach vacay than Manhattan boardroom: “I love it — for everywhere besides New York.”