New York Post

‘Unfriended’ Cambridge Analy tica kaput

- By BOB FREDERICKS and NICOLAS VEGA nvega@nypost.com

Cambridge Analytica is closing its doors and declaring bankruptcy.

The political research firm and its parent company, SCL Group, are shuttering following a scandal that saw it use the leaked private informatio­n of 87 million Facebook users during the 2016 presidenti­al campaign.

In the aftermath of the scandal, the firm fired Chief Executive Alexander Nix, who was recorded — on a hidden camera — suggesting the firm had bribed people for dirt on political candidates.

The announceme­nt, first reported by The Wall Street Journal, was made by SCL Group Chairman Julian Wheatland, who revealed that each of the firm’s three offices — two of which are in the US and one that’s in London — would be closed down.

SCL Group determined that any efforts to salvage the brand were “futile” considerin­g the rate at which it was losing clients and the sum of le- gal fees it was facing as a result of the Facebook investigat­ion, according to the report.

Employees were instructed to turn in their badges and computers immediatel­y.

In a press release, Cambridge Analytica struck a defiant tone.

“Despite Cambridge Analytica’s unwavering confidence that its employees have acted ethically and lawfully, the siege of media coverage has driven away virtually all of the company’s customers and suppliers.

“As a result, it has been determined that it is no longer viable to continue operating the business.”

In addition to the Facebook scandal, Cambridge Analytica also was in hot water when Britain’s Channel 4 released the undercover video of Nix explaining that the firm regularly used sleazy tactics to sway elections.

In the video, Nix suggested going to crooked lengths, including using Ukrainian sex workers and cash bribes to entrap politician­s.

Newspapers in English

Newspapers from United States