Good PR move
MOST of New York’s fancy towers have an army of spokespeople tasked with promoting them to prospective buyers. Now 520 Park Ave. (below) — developed by Zeckendorf and designed by Robert A.M. Stern — will have an expert in-house. Public relations bigwig Ronn Torossian (inset below) is in contract to buy a full-floor home at the luxury condo, sources tell The Post.
The final price that Torossian — founder of firm 5WPR, whose clients include Coca-Cola, Microsoft and AnheuserBusch — will shell out isn’t yet available since the sale hasn’t closed. But a 4,613-square-foot, full-floor dwelling is listed for $20.5 million, StreetEasy shows. Meanwhile, another — with 4,628 square feet on a higher floor — is asking $31.65 million.
Torossian would neither confirm the deal nor comment for this story. Representatives for the 62-story building, located at East 60th Street, didn’t return messages seeking comment. Gennady Perepada of One & Only Realty, who we hear represented Torossian, declined to comment. Torossian’s deal is the latest to emerge from the 33unit building, which has stayed out of the spotlight while under construction. Last August, billionaire Frank Fertitta — who sold mixed martial arts company Ultimate Fighting Championship to an investment group for $4 billion in 2016 — was identified as the buyer of a $70 million penthouse.
In September, The Post outed two more buyers. One soon-to-be resident is James Dyson, the billionaire founder of the eponymous appliance brand, who’s getting a duplex penthouse in the $73 million to $83 million range. Former Barclays CEO Bob Diamond, meanwhile, is purchasing a full-floor unit in the $20 to $40 million range.
Building amenities include a garden, a two-story health club and a pool under a vaulted ceiling.