New York Post

Good PR move

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MOST of New York’s fancy towers have an army of spokespeop­le tasked with promoting them to prospectiv­e buyers. Now 520 Park Ave. (below) — developed by Zeckendorf and designed by Robert A.M. Stern — will have an expert in-house. Public relations bigwig Ronn Torossian (inset below) is in contract to buy a full-floor home at the luxury condo, sources tell The Post.

The final price that Torossian — founder of firm 5WPR, whose clients include Coca-Cola, Microsoft and AnheuserBu­sch — will shell out isn’t yet available since the sale hasn’t closed. But a 4,613-square-foot, full-floor dwelling is listed for $20.5 million, StreetEasy shows. Meanwhile, another — with 4,628 square feet on a higher floor — is asking $31.65 million.

Torossian would neither confirm the deal nor comment for this story. Representa­tives for the 62-story building, located at East 60th Street, didn’t return messages seeking comment. Gennady Perepada of One & Only Realty, who we hear represente­d Torossian, declined to comment. Torossian’s deal is the latest to emerge from the 33unit building, which has stayed out of the spotlight while under constructi­on. Last August, billionair­e Frank Fertitta — who sold mixed martial arts company Ultimate Fighting Championsh­ip to an investment group for $4 billion in 2016 — was identified as the buyer of a $70 million penthouse.

In September, The Post outed two more buyers. One soon-to-be resident is James Dyson, the billionair­e founder of the eponymous appliance brand, who’s getting a duplex penthouse in the $73 million to $83 million range. Former Barclays CEO Bob Diamond, meanwhile, is purchasing a full-floor unit in the $20 to $40 million range.

Building amenities include a garden, a two-story health club and a pool under a vaulted ceiling.

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