Aerie sales success has Pink seeing red

Aerie is kicking Pink’s butt. The lingerie division of American Eagle Outfitters helped lift the company to record sales this quarter, largely at the expense of the Victoria’s Secret-owned Pink brand, which this month for the first time in a decade reported a quarterly sales decline.

Shoppers, it appears, are passing on Pink’s flirty and sexy marketing, which features professional models. Aerie uses more everyday women of varying body types.

Aerie’s lineup is also priced a bit below Pink’s offerings, a survey of both companies’ Web sites revealed.

A spike in Aerie’s first-quarter comp-store sales of 38 percent from the year-earlier period helped American Eagle report total corporate sales up 8 percent, to $823 million.

“There is no other company in retail that is growing this quickly,” said Jefferies analyst Randal Konik.

“After starting a body positivity movement, Aerie is posting record growth rates and striking a real emotional connection with its expanding customer base,” American Eagle Chief Executive Jay Schottenstein said in a statement.

As the $500 million Aerie brand soars — management says it’s on track to generate $2 billion in sales over the next two years — sales of the $3 billion Pink brand have crested.

“Pink is probably over and could be the next Juicy Couture,” Konik told The Post, referring to the once ubiquitous specialty store teen brand that flamed out several years ago. It was bought by licensing firm Authentic Brands Group and is now sold at Kohl’s.

Aerie’s 100 stores are in only 10 states, while Pink is sold throughout the Victoria’s Secret vast empire.