TIPPING POINT
Woj goes off script to name draft picks before Silver’s show reveal
The NBA and its broadcast partners agreed to hold back on reporting of picks for this year’s NBA draft. But they couldn’t stop Woj. More than three hours before the draft was scheduled to begin, ESPN NBA insider extraordinaire Adrian Wojnarowski tweeted how the top six picks were “taking shape.” That was the first signal Wojnarowski had no interest in any peace treaties.
When the draft began, Wojnarowski did not stop, but used coded language to create a laughable alibi, in case his bosses wanted to claim he was not breaking the understanding with the NBA.
Prior to the Knicks’ pick, Wojnarowski tweeted: “Sources: New York has been focused on Kentucky’s Kevin Knox with ninth pick.” The Knicks selected Knox shortly after.
Besides “focused,” Wojnarowski used phrasing such as “targeting” and “prefers” and “unlikely to resist” when tipping the picks he wasn’t supposed to be tipping. ESPN declined comment.
Sources told The Post heading into the draft there was some apprehension among top ESPN executives Wojnarowski might tweet about the picks, but since they knew his competitive nature, there had been communication on how to proceed. Sources said they did not view Wojnarowski’s actions Thursday as going rogue.
Wojnarowski partly made his name as an NBA insider at Yahoo Sports by tipping pick after pick in the 2011 draft before the official announcements were made. While it didn’t really affect the ratings, ESPN, along with other league partners like Turner and Yahoo/ Verizon, agreed at the NBA’s behest not to have its reporters tip picks.
There are some who believe using Twitter to promote the broadcast would be better for ESPN and the NBA. ESPN — not Twitter — pays Wojnarowski in the high seven figures, the sources point out. The NBA would certainly prefer this approach.
“We spoke with our media partners about our preference that ESPN’s exclusive broadcast rights be honored, but each organization will make its own editorial decisions,” NBA spokesman Mike Bass said.
There are different feelings about how much of an impact the “Woj bombs” on Twitter have on the telecast. In 2011, when Woj’s tipping began, ESPN’s draft coverage drew 3.2 million viewers, while the most-watched selection show was 2015, when the network had 3.74 million. Last year, with Wojnarowski still tipping picks at Yahoo, the draft had 3.42 million viewers.
The NBA has done surveys and found its fans don’t like to know the teams’ choices before commissioner Adam Silver an- nounces them on the broadcast.
After last year’s draft, Wojnarowski left Yahoo for ESPN for a multiyear deal sources have valued at well over seven figures per year. ESPN had grown tired of having to credit Wojnarowski for breaking stories and wanted him to drive its coverage in house.
In the process of signing Wojnarowski, the network let go its own very respected insider, Marc Stein, who has resurfaced as a writer for The New York Times. On Thursday, Stein broke the Mavericks’ Luka Doncic trade that opened up the first round.
Meanwhile, Wojnarowski’s understudy at Yahoo, Shams Charania, who breaks his fair share of stories, also preferred not to follow the rules, and tweeted out picks before they were made — but usually slightly after a Woj bomb hit.