New York Post

Here’s why luxe bag resellers are thriving

- Lisa Fickensche­r

Luxury bag-flipping is one way the well-heeled are gaming the Hermès system of doling out its bags only to those it deems most deserving.

Caroline, a software executive, is a very active luxe bag flipper. She is one reason resellers are doing so well.

The Manhattan woman, who spoke with The Post on the condition her last name not be used, owns six Hermès bags.

Her buying strategy is simple: Hit as many Hermès stores around the world as possible. She has shopped at 15 stores but admits her success rate at snagging the company’s most popular bags is just “hit or miss.”

“I’ve bought about 10 bags directly from Hermès and often I’ll take a bag even if I don’t want it,” to establish a relationsh­ip with a store, she said. “I’ve bought some ugly bags with the intention of selling them.”

Sometimes she tries to up the odds of success by having her husband browse expensive items to test whether she will then be offered a rare and expensive bag.

Last year at the Beverly Hills Hermès store, her husband began eyeing an $80,000 crocodile jacket. “When my sales associate spotted him doing that, he told me if your husband is interested in the jacket, I’m pretty sure I could get you a bag,” Caroline recalled.

She ended up not buying the jacket — and didn’t get the bag — but proved to herself the quid pro quo Hermès fans have long believed is used.

A regular customer of bag reseller Madison Avenue Couture, Caroline says she’ll text the company’s owner, Judy Taylor, when she’s traveling and an Hermès store offers her a bag.

“If Judy wants it, I’ll get it and then get a bag from her that I really want.”

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