Gizmodo draws interest from digital flock

The digital buzzards are circling media’s latest offering —Gizmodo Media Group.

Gizmodo’s parent company, Univision, began sending out prospectus decks on Monday to potential bidders, according to sources.

The group, which includes former Gawker Media sites Deadspin, Jezebel and Gizmodo, was put up for sale earlier this month.

Among the parties kicking the tires include Ziff Davis, which bid on the digital sites two years ago; Barry Diller’s IAC; Jay Penske’s PMC; Vox Media; and Bryan Goldberg, the Bustle and Bleacher Report CEO, who just bought Gawker for $1.35 million, sources said.

All of the companies declined to comment, and a rep for IAC pointed to recent comments from its CEO, Joey Levin, denying that his company is interested in Gizmodo. A source close to Univision said there’s also separate interest in Deadspin from an organization focusing on sports. Univision declined to comment. Sources said Univision is looking to unload the property relatively quickly — by the fall — and that it would consider selling off the sites individually. A Gizmodo Media Group insider put the sale price at between “$100 million and $120 million at least, or 2 to 2.5 times forward revenue.” Others think Univi- sion will take what they can get.

Gizmodo Media Group was bought by Univision in a bankruptcy auction in 2016 for $135 million, narrowly beating out Ziff Davis.

During the first Gizmodo auction, PMC and Vox had pooled resources to make a bid for the group in order to split the assets. It was not clear whether the two companies would team up again, or even whether they were seriously considering the group.