New York Post

Loeb’s soup coup

Campbell overhaul?

- By CARLETON ENGLISH and JOSH KOSMAN cenglish@nypost.com

Activist investor Dan Loeb has an all-new recipe for the Campbell Soup board.

The hedgie behind Third Point has rounded up a slate of candidates to replace the Camden, NJ, soup maker’s full, 12-person board, the fund said in a regulatory filing on Friday

Loeb usually scrutinize­s only a few seats on boards of companies he targets, but “years of [Campbell’s] failings” and “strategic and financial blunders” necessitat­e a complete overhaul, according to the filing.

“Unfortunat­ely, this Board’s persistent failure to discharge its fiduciary duties leaves us no choice but to seek to replace the entire Board with our Shareholde­r Slate,” Loeb — careful not to mince words — wrote in a letter to Campbell’s board.

The Post exclusivel­y reported in July that Loeb was hatching a plan to shake things up at Campbell.

Loeb’s Third Point announced a 5.7 percent stake in the soup maker in August and said the company should put itself on the block to be acquired by a strategic buyer.

Last month, after a threemonth strategic review, Campbell announced that it planned to sell its internatio­nal and fresh-foods units.

The plan was not enough to satiate the fiery activist.

“The disappoint­ing out- come of Campbell’s recent ‘strategic review’ process provides further evidence that this Board is unable or unwilling to take the bold action needed to address the current crisis,” Loeb wrote.

“At this point, it would be simply reckless to leave the Board that caused this mess in charge of fixing it,” Loeb added.

But Loeb’s path to overtaking the board may be challengin­g.

Roughly 40 percent of shares are held by descendant­s of John Dorrance, who was an early leader of the 149-year-old company. Family members holding a majority of the descendant­s’ stake are thought to be reluctant to sell.

Loeb has managed to recruit one family member, George Strawbridg­e, who has a 2.8 percent stake in Campbell. Strawbridg­e is one of Loeb’s 12 nominees.

Campbell acknowledg­ed receipt of Loeb’s slate. It said it is focused on its current plan but is “open and committed” to evaluating options.

“Consistent with its normal practice, the Campbell Board will review the Director nominees proposed by Third Point,” the company said.

Campbell shares were down about 30 percent in June, to roughly $33, before Loeb’s stake became known. They closed Friday at $40.22, up 17 cents.

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