New York Post

$18M powder keg

Game on between MusclePhar­m and hedgie

- By CARLETON ENGLISH cenglish@nypost.com

A struggling protein-powder maker once promoted by Tiger Woods and Colin Kaepernick is readying for one of its toughest battles yet — against a Boston-based hedge fund.

MusclePhar­m, led by Ryan Drexler, will face off in court this week against hedgie Todd Enright’s White Winston — which owns a 19.9 percent stake in the money-losing venture and is out to block a deal that could beef up the failing company.

But the deal involves converting an $18 million loan Drexler made to MusclePhar­m into equity -- something that will squeeze existing shareholde­rs and enrich Drexler, the hedge fund claims in court papers.

MusclePhar­m is punching back, claiming that White Winston’s lawsuit is what is hurting shareholde­rs, according to a bulky 209-page opposition motion filed last week.

“[Enright’s] latest scheme, it appears, amounts to an attempt, based on false allegation­s fabricated out of whole cloth, to hold defendants ransom until they pay him to go away,” MusclePhar­m said in its complaint.

The two sides will have a chance to duke it out in a hearing on Friday.

To be sure, MusclePhar­m’s troubles have been around longer than White Winston.

The California company has not produced anything but annual losses since its inception in 2006 — and revenue is down 25 percent over the past three years.

Drexler took control of MusclePhar­m in 2015 as the company’s finances were weakened by pricey endorsemen­t deals with athletic powerhouse­s such as Woods, Kaepernick and Arnold Schwarzene­gger.

“In the beginning that approach worked out well, but eventually they had to start paying for those endorsemen­ts and the size of the company didn’t match up,” Drexler explained in an interview with Inc. Magazine last year.

The deals were gradually nixed — often involving costly litigation — and Drexler focused on growing sales.

The executive also lent MusclePhar­m $18 million in three installmen­ts over the last three years when the company “had no chance of obtaining such financing,” MusclePhar­m noted in its motion last week.

Meanwhile MusclePhar­m has been ironing out a deal with a strategic partner that would both offer a new distributi­on channel for its $44.99, 4-pound container of protein powder, and other products — plus convert Drexler’s loans.

With the deal close, Drexler was seeing “a light at the end of a tunnel,” a source familiar with the situation told The Post.

But White Winston claims Drex- ler has already “unjustly enriched” himself at the expense of shareholde­rs, and this plan will further their pain.

MusclePhar­m, with a market cap of $17 million, saw its shares close Friday at $1.15.

In 2014, the shares traded at $14 but, weighed down by nearly $65 million in losses since then — on $400 million in sales — haven’t surpassed $4 in three years.

Lawyers for White Winston declined to comment, citing pending litigation.

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