New York Post

FDA GETS VAPERS

Raids Juul Labs seeking material on teen sales

- By CARLETON ENGLISH cenglish@nypost.com

US health officials are turning up the heat on a leading ecigarette maker.

In an amped-up battle to keep teenagers from vaping, investigat­ors for the Food & Drug Administra­tion raided the San Francisco headquarte­rs of Juul Labs.

The raid on Friday, first disclosed on Tuesday, was an “unannounce­d on-site inspection” that yielded “over a thousand pages of documents,” the FDA said in a statement.

The agency said it was looking for materials tied to Juul’s “sales and marketing practices.”

It was one of several times the FDA inspected Juul’s facilities since issuing a request for informatio­n in April.

“The purpose of these inspection­s was to determine compliance with all applicable FDA laws and regulatory requiremen­ts,” the FDA said.

FDA Commission­er Scott Gottlieb, a former board member of e-cigarette retailer Kure Corp., as recently as last year thought that ecigs could be used to wean adult smokers off of cigarettes.

But teen e-cig use has reached “epidemic” proportion­s, the FDA said last month when it warned it may ban the sale of flavored vaping cartridges.

“We see an opportunit­y for e-cigs to help adult smokers quit cigarettes and reduce their health risks; but we’ve said all along it can’t come at the expense of hooking kids on these products. ” Gottlieb said in a tweet on Tuesday.

E-cig use has eclipsed ciga- rette use among high schoolers, with 11.7 percent of high school students using e-cigs compared with 7.6 percent using regular cigarettes, according to data from the Centers for Disease Control and Prevention.

While the FDA is looking at several e-cig manufactur­ers and retailers, Juul — known for its sleek design and fruitflavo­red pods — has captured the most attention.

Over the past year, Juul saw its sales grow more than seven-fold, and now comprises roughly a third of e-cig sales in the US, the CDC said.

And this generation of kids — among the first to fully grow up with the notion that cigarettes are bad — has taken a liking to the USBport-like devices.

“Them not being like cigarettes is appealing [to kids],” Dr. Pamela Ling, fellowship director for the Center for Tobacco Control Research and Education, told The Post.

“This seems like tech [to younger smokers],” said Ling, who noted she speaks with ecig users. “[They say] it doesn’t really count as smoking.”

But the addictive behavior mirrors that of combustibl­e cigarettes.

“The difference we see with Juul is [teens] talk more about nicotine,” Ling said, noting that many mention “head rushes” and “cravings” for the product.

While all e-cigs contain nicotine, Juul has “among the highest nicotine” content of all brands sold in the US,” the CDC said.

For its part, Juul said Tuesday that it has provided the FDA with more than 50,000 pages of documents since April and categorize­d the FDA’s inspection last week as “meetings” that were “constructi­ve and transparen­t.”

Juul’s CEO said the company is “committed to preventing underage use.”

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