New York Post

Forget the cannabis, Musk shifts to booze

- By NICOLAS VEGA nvega@nypost.com

Elon Musk is going from cracking pot jokes to selling tequila.

The eccentric Tesla chief executive — who is in the midst of settling fraud charges with the SEC that almost cost him control of the electric-car maker — appears to be getting into the liquor business.

On Friday, Musk teased the impending release of “Teslaquila.” He posted an image of what a Teslaquila bottle might look like, complete with a logo inspired by Tesla’s design scheme and incorporat­ing lightning bolts.

Earlier this week, Tesla filed an applicatio­n with the US Patent and Trademark Office to trademark the name for a “distilled agave liquor” and “distilled blue agave liquor,” according to a CNBC report.

Musk retweeted the story to his 22.9 million Twitter followers, writing “Teslaquila coming soon.”

Musk first mentioned “Teslaquila” in an April Fool’s post earlier this year amid reports that his car company was on the verge of bankruptcy.

The tech billionair­e tweeted out a gag photo of himself, saying he was “passed out against a Tesla Model 3, surrounded by ‘Teslaquill­a’ bottles, the tracks of dried tears still visible on his cheeks.” He held a cardboard sign with the word “Bankwupt” scrawled across it.

Musk got into hot water with the SEC in August when he tweeted that he had “funding secured” to take Tesla private at $420 a share — a pot joke meant to impress his girlfriend, according to the regulator.

The SEC ordered Musk and Tesla to each pay a $20 million fine and booted Musk from his position as chairman.

Shares of the electric car maker closed Friday up 2.6 percent, at $258.78.

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