A Giant ratings gain in Week 10

Close scores and traditional rivalries extended the NFL’s winning streak with TV viewers generating double-digit ratings gains for five of the week’s six national broadcasts.

The average overnight for Week 10 beat last year’s by 9 percentage points, as only the Los Angeles Rams’ 36-31 victory over the Seattle Seahawks failed to raise its audience.

That dramatic contest, however, produced the week’s highest rating — 13.7 versus 13.3 for traditional leader “Sunday Night Football.” (Each rating point represents 1 percent of US households.)

Not that “SNF” lacked for drama. The Dallas Cowboys 27-23 win over the Philadelphia Eagles attracted 20.1 million viewers while recording a 16-percent ratings increase.

The Sunday night broadcast marked the fifth time this fall that a primetime show averaged at least 20 million viewers.

All five of those shows hap- pened to be “SNF” airings on NBC.

The week’s highest ratings increase — 19 percent — went to the closest contest: ESPN’s “Monday Night Football,” which featured the New York Giants sneaking past the San Francisco 49ers, 27-23.

Both “SNF” and “MNF” benefitted greatly from contests being unresolved until the final play, a sports-media executive said.

With the latest figures, the NFL has posted ratings gains in seven of the 10 weeks in the season to date.

The most recent ratings dip was in Week 5, which suggests to TV veterans that NFL viewership can continue to build as the season’s remaining telecasts focus more on teams still in contention.

“Sports is entertainment driven by stars and the relevancy of big market teams,” sports-.media consultant Brian Mulligan told The Post. “So with new and old stars both performing well, it’s a perfect storm for the NFL.”