New York Post

MoviePass’ plot-twist split is KO’d

- By NICOLAS VEGA nvega@nypost.com

Cash-strapped MoviePass has backed off from plans to undergo a massive 500to-1 reverse stock split, admitting that it couldn’t get enough stockholde­r support for the bizarre move.

The too-good-to-be-true cinema subscripti­on service — which lost more than $100 million earlier this year by offering users as many as 30 visits to the movie theater a month for $9.95 — had hoped to have the split approved to bolster its stock price, currently below 2 cents, to avoid being delisted from the Nasdaq.

New York-based MoviePass parent company Helios and Matheson Analytics must see its shares trade above $1 for 10 straight days prior to Dec. 18 to maintain its listing.

It had initially planned to hold the vote on Oct. 18, but delayed it twice, first to Nov. 1 and then to Nov. 14, before abandoning it entirely.

“The board canceled the special meeting because it does not expect to have the requisite stockholde­r votes to approve the proposed reverse stock split,” Helios and Matheson said in a Tuesday filing.

The MoviePass problems started when the company horribly underestim­ated how many movies subscriber­s would see after it dropped its all-you-can-watch monthly price to $9.95.

MoviePass pays theaters the full price of a movie ticket.

To stem the share-price decline, Helios in July underwent a 250-to-1 reverse split, boosting its stock to $22.25 a share — up from 8 cents.

But the cash burn continued to eat into the share price. MoviePass has since limited the number of movies subscriber­s can see to three a month — down from the previous one a day.

Helios shares were up 4.1 percent in extended trading Tuesday, to 1.8 cents.

Newspapers in English

Newspapers from United States