Juul’s ‘filthy’ move
Pushed 1M ‘contaminated’ pods: suit
Juul shipped at least a million “contaminated” e-cigarette pods — and rather than alert customers, callous execs demeaned them as “drunk and vaping like mo-fo’s,” according to a bombshell new lawsuit.
Former Juul senior vice president of global finance Siddharth Breja is suing the vaping giant for firing him “in retaliation for whistleblowing” over his damning allegations, which company honchos feared would cost them billions and tarnish
Juul’s reputation, according to his lawsuit filed Tuesday in California.
Breja insists the company shipped “at a minimum” 1 million contaminated mintflavored e-cigarette nicotine pods in March “in total disregard for the law, public safety, and public health,” the suit says.
“He was first and foremost concerned about public welfare, especially in the wake of consumers recently having reported suffering seizures due to the use of JUUL’s products,” the lawsuit says, calling the failure to recall “not only illegal” but an “ethical violation.”
The court papers do not specify the nature of the contamination to the “Mint Refill Kits.”
Breja says he also complained in February about the company selling yearold products while deliberately not printing use-by dates so customers would be oblivious, the suit says.
“Half our customers are drunk and vaping like mo-fo’s, who the f--k is going to notice the quality of our pods?” CEO Kevin Burns, who stepped down last month, allegedly said — invoking a mantra repeated by other senior bosses, the suit claims.
Breja claims his bosses were furious about his demands for either the questionable pods to be pulled or for warnings to be made, and fired him March 21.
Juul called Breja’s claims “baseless” and “meritless.”
“We already investigated the underlying manufacturing issue and determined the product met all applicable specifications,” a Juul spokesman told The Post.