New York Post

Mass ‘Dead’ staffer walkout

- By TAMAR LAPIN and KEITH J. KELLY

Things are spinning out of control at Deadspin.

Multiple staffers quit the news site Wednesday in open revolt of a mandate from top brass ordering them to stick to sports coverage.

At least seven Deadspin staffers appeared to have announced their resignatio­ns on Twitter, including features writer Kelsey McKinney, blogger Lauren Theisen and media reporter Laura Wagner.

The internal revolt kicked off Monday after the editorial director of Deadspin’s parent company, G/O Media, issued a memo telling the staff — who primarily cover sports, but also write about politics, media and culture — to “write only about sports and that which is relevant to sports in some way.”

Rebellious staffers soon began filling the site with entirely non-sports stories — and Deadspin’s deputy director, Barry Petchesky, tweeted that he’d been fired for not following the directive.

“Hi! I’ve just been fired from Deadspin for not sticking to sports,” he wrote Tuesday.

On Wednesday, Theisen posted an image she said was of “the meeting where management tried to get us to move past Barry’s firing” — then said she’s done with the site.

“Hi, so I’m leaving Deadspin. it’s been the best two and a half years of my life, but it’s time to move on,” Theisen tweeted.

Staffers griped over the sports mandate — issued Monday by Paul Maidment — in part because they found that many of their non-sports blogs were among the most heavily trafficked, sources said.

But G/O Media execs dug in their heels, removing many of the non-sports stories that had been added to the site Tuesday by day’s end.

“They resigned and we’re sorry that they couldn’t work within this incredibly broad coverage mandate,” a G/O spokespers­on said in a statement. “We’re excited about Deadspin’s future and we’ll have some important updates in the coming days.”

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