Glass appeal for Chelsea bldg.

Anew

boutique office building is getting ready to rise in West Chelsea.

The Moinian family is slated to break ground on Feb. 13 on its new, $200 million Hudson Arts Building at 220 Eleventh Ave. The project will take up the entire blockfront between West 25th and 26th streets and has views across a low-rise post office complex to the Hudson River and Chelsea Piers.

“Once you step out of the elevator, you have a straight shot of glass and you are facing the Hudson River,” says Mitchell Moinian, a principal of the company, which is also developing the office tower at 3 Hudson Blvd. in nearby Hudson Yards. “You have the light and air, the sunset and the boats.”

Designed by Studios Architecture, the office building will have 10 stories of contextual glass and terraces and is topped by an 11,000-square-foot outdoor roof deck.

The column-free floor plates range in size from 17,500 square feet to 25,000 square feet, with ceiling heights of up to nearly 18 feet. Some floors have two-story inset terraces; others have terraces at their corners.

A JLL leasing team will be led by Peter Riguardi and includes Cynthia Wasserberger and Frank Doyle. Rents will start with “three figures” — well over $100 a square foot but similar to other such new projects. It is expected to be ready for tenants in the third quarter of 2022.

A canopy will extend from the lobby to its West 25th Street entrance. “The lobby is jaw dropping,” Moinian exclaims of the black, richly veined matte marble finishes and contemporary artworks from the family’s collection.

Located amid numerous galleries, including the new Pace Gallery down the street, the retail has been designed toward gallery use. The retail space has 7,500 square feet on the ground and 5,100 square feet of lower-level selling area served by an oversized elevator and plenty of floor-to-ceiling windows.

For those who bike to work, a separate entrance on West 26th Street will lead to showers, lockers and even an air station for their tires. A messenger center will also handle food drop-offs.

Rising down the block from the West 26th Street High Line entrance, it is just a few blocks south of Hudson Yards and north of the Meatpacking District. Food and other retail options will soon abound at the Starrett-Lehigh Building and the Terminal Warehouse across Eleventh Avenue.

The new building is focused on sustainability, energy efficiency and modern work styles. “It will attract some of the best companies in the world,” said Moinian. “‘Quality of life’ used to be the mantra, and now it’s ‘quality of work.’ ”

Target is coming to Union Square — but not for several years.

While Target has just signed a lease for 32,579 square feet at 10 Union Square East, the space is still occupied by the Food Emporium until the end of April in 2023.

Target is not expected to open before the holiday season at the end of that year.

The space is located within a retail condominium on the northeast corner of East 14th Street opposite Union Square Park in the base of Zeckendorf Towers. It includes cellar storage and a loading dock on Irving Place.

Despite the wait, sources said Target wanted to lock in the location along East 14th Street. The nearly 16year lease had an asking rent of $183 per square foot.

Richard Skulnik of Ripco Real Estate represented Target while Fred Posniak of Empire State Realty Trust represented the ownership, which also has a Target in its 112 W. 34th St. building.

Other stores at that intersection include Best Buy and Nordstrom Rack.

Dumbo Heights is going to pot. Cannabis marketing compliance technology platform Fyllo, which ensures advertising conforms to government regulations, has moved to its own space in Brooklyn’s Dumbo Heights. Chicago-based Fyllo had 10 employees in a co-working space at 55 Broad’s Bond Collective and will hire another 10 now that it’s in the new Brooklyn office.

The 2,800-square-foot space is a penthouse carved out of a portion of the 12th floor at 77 Sands St. in Dumbo Heights. It includes private roof space.

The building is one of several that belonged to the Jehovah’s Witnesses and were sold and renovated to attract tech companies. Fyllo was represented by Joseph R. Cybulski of CBRE. The ownership group of RFR, Kushner and LIVWRK is represented by Newmark Knight Frank and rents are in the $60-per-square-foot range. Founded by Chad Bronstein in March, Fyllo has already been showered with $18 million in venture capital funds.