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What’s cute, green andnd every-everywhere you look at Toyy Fair? Adorable little Baby Yodad — the breakout star of Disney+ streamer “The Mandalorian” — has stolen the hearts of “Star Wars” fans across the galaxy and soon will bombard those fans with countless products. The 117th annual Toy Fair New York opened its doors Saturday at the Javits Center, playing host to thousands of industry executives, taste makers and journalists who will eye the hottest products before they hit store shelves. Everything “Star Wars” is bound to rocket to success, but there’s no doubt that the numerous products featuring “The Child,” more popularly known as cuteas-a-button Baby Yoda, will be in big demand.
Baby Yoda Build-A-Bear plush toys. Baby Yoda Funko Pop! figures and Baby Yoda Pillow Pets. Baby Yoda Lego, Baby Yoda puzzles. Even a Baby Yoda backpack.
For the mere price of $60, Yoda fanatics can score an animatronic Baby by Hasbro that giggles, blinks and disarms you with his cooing.
Since Baby Yoda made his surprise debut in November, fans have been clamoring for any kind of merchandise. But “The Mandalorian” producer Jon Favreau wanted the little guy to be a surprise, so he and Disney execs kept him completely under wraps, meaning that when the Christmas season arrived the next month, Baby Yoda was noticeably absent. And fans were not happy about it.
“The way the cat usually gets out of the bag with that stuff is merchandising and toy catalogs and things like that,” Favreau told “Entertainment Tonight.”
The toys at the convention are still not available, but will be rolling out during the year, with products coming out as soon as the spring, such as Mattel’s 11inch plush doll complete with his hover crib.
At Midtown Comics in Times Square Saturday, fans were revved up about the big reveals.
“I love Baby Yoda!” gushed Harrison Womack, an actor from Brooklyn. “It’s been the voice of this generation, a reemergence into ‘Star Wars’ as a visual medium . . . I will definitely buy some Baby Yoda stuff,” hhe said.
Courtney Zam, 31, of Connecticut, said she digs Baby Yoda and will probably purchase a Build-a-Yoda because “snuggling with Yoda would be nice.”
Upper West Sider Nati Charney, 20, called Baby Yoda “the most adorable thing in the entire universe, and he is changing the entire ‘Star Wars’ series.” Charney noted he relishes the relationship Baby Yoda has with the Mandalorian.
“The bounty hunter is like a single dad trying to navigate the world. I am getting the plush toy and then cuddling with it,” Charney vowed.