INTEL NOT INSIDE

Apple ends 15-year chip relationship

Apple on Monday confirmed a long-anticipated breakup with Intel, ending a 15-year tie-up with the giant chipmaker as the iPhone maker plans to switch to processors it has designed itself.

At the tech giant’s annual conference with software developers, Chief Executive Tim Cook also revealed new privacy initiatives, saying Apple will slap warnings on sites that ask for users’ data when they surf the Web with Apple’s Safari browser, or download apps from its App Store.

Apple also revealed a new, real-time language translation feature for Siri and new software that lets an iPhone function as a car key.

Shares jumped on the news, rising 2.6 percent, to $358.87.

The announcements came as the tech giant’s top executives broadcast its annual Worldwide Developers Conference — which last year drew more than 6,000 computer geeks looking to make software for its iPhones, Apple Watches and Macs — from Apple’s headquarters virtually, with no one in the audience.

Apple made official its long-awaited switch to its own house-designed chips during its WWDC keynote address, dramatically shrinking its relationship with Intel, which has since 2006 provided the processors for Mac computers. Apple already uses its own processor designs in iPhones and iPads, and now it has moved its full suite of products in-house.

The chips will give software developers who make apps for the iPhone and iPad new access to its laptops and desktops for the first time.

Apple execs added that the next version of its iOS iPhone software will create privacy labels in the App

Store that will tell users how much of their data is being hoovered up when they get a new app. They compared the new feature to nutrition labels found on food, and said they will allow users to make more informed decisions about what apps they choose to download.

Apps will be required to get user permission before tracking them, Apple announced, and later this year will be allowed to share their approximate location with app developers rather than their exact location when giving an app location access.

Also at WWDC, Apple introduced a slew of other iOS 14 features, including a redesigned interface for its Siri virtual assistant, as well as home screen widgets for the iPhone.