ABOUT-FACEBOOK
Zuck agrees to hate-speech crackdown after Unilever exit
Mark Zuckerberg said Facebook will accelerate a crackdown on hate speech — less than an hour after consumerproducts giant Unilever announced it was yanking all Facebook ads for the rest of the year.
Under pressure from a small but growing list of big advertisers, Facebook’s 36-year-old boss on Friday said Facebook will flag posts from public figures that violate its rules but which are considered newsworthy. Facebook will likewise take extra steps to thwart voter suppression and protect minorities from abuse.
Zuckerberg — who, citing free-speech concerns, has mostly resisted calls for a clampdown on abuse and misinformation — said in a Friday live stream he was “optimistic that we can make progress on public health and racial justice while maintaining our democratic traditions around free expression and voting.”
“I am committed to making sure Facebook remains a place where people can use their voice to discuss important issues,” Zuckerberg said. “But I also stand against hate or anything that incites violence or suppresses voting, and we’re committed to removing that content too.”
In his remarks, Zuckerberg didn’t mention the fact that Unilever, the maker of Dove soap, Lipton tea and Hellmann’s mayonnaise, had said earlier Friday it will halt its spending on Facebook ads due to “the polarized atmosphere in the US,” noting that the freeze would also apply to Twitter as well as Facebookowned
Instagram.
“The complexities of the current cultural landscape have placed a renewed responsibility on brands to learn, respond and act to drive a trusted and safe digital ecosystem,” the company wrote in a blog post.
“Continuing to advertise on these platforms at this time would not add value to people and society,” Unilever said.
Unilever joins an advertiser boycott that has added major names like North Face, Patagonia, Verizon and Ben & Jerry’s.
The big brands have thrown support behind civil rights groups that have hammered Facebook for what they say is its failure to do enough about hate speech and misinformation.
Coca-Cola announced on Friday that it was pausing its global ad spending on all social-media platforms for at least 30 days — but specified that it wasn’t joining the official boycott.
Earlier in the week, it emerged that Zuckerberg personally joined a meeting with advertisers to listen to their concerns and explain that Facebook is committed to neutrality. Zuckerberg reportedly tried to explain that what might be viewed as offensive by one person might not offend another, according to Business Insider.
Facebook executives have been adamant that they will not be bullied into making changes they do not want to make, The Wall Street Journal reported.
“We do not make policy changes tied to revenue pressure,” Facebook Vice President of Global Business Group Carolyn Everson said in an email, according to the report. “We set our policies based on principles rather than business interests.”
Zuckerberg’s announcement did little to reverse the direction of Facebook’s stock, which tumbled 8.3 percent, to $216.08, on Friday.