CRYPTO CEO’S SHUSH
Don’t talk politics
Coinbase’s landmark stock listing has made billionaire CEO Brian Armstrong an instant icon of the cryptocurrency revolution — but his last major turn in the spotlight came from a dust-up over the Black Lives Matter movement.
While the crypto exchange’s 38-year-old cofounder (inset) reportedly keeps a low profile by avoiding the press and public conferences, he became embroiled in controversy last fall when he told Coinbase employees not to talk politics at work.
The edict was intentionally out of step with other Silicon Valley giants that issued statements in support of Black Lives Matter and pledged to support racial justice as protests raged across the country last summer.
Outlining the policy in a Sept. 27 blog post, Armstrong said he wanted to avoid “internal strife” that has hurt worker productivity at Facebook and Google, where staffers have long aired social and political concerns in internal chat rooms and occasionally taken to the streets to protest.
“It has become common for Silicon Valley companies to engage in a wide variety of social activism, even those unrelated to what the company does,” Armstrong wrote. “While I think these efforts are well intentioned, they have the potential to destroy a lot of value at most companies, both by being a distraction and by creating internal division.”
The post sparked a backlash from critics such as Twitter co-founder Jack Dorsey, who said Bitcoin is a kind of “direct activism against an unverifiable and exclusionary financial system” and that sidestepping politics “leaves behind people.”
Dick Costolo, Twitter’s former CEO, leveled more pointed barbs at Armstrong, branding his position an “abdication of leadership.”
“Me-first capitalists who think you can separate society from business are going to be the first people lined up against the wall and shot in the revolution,” Costolo wrote in an incendiary tweet that likewise got blasted by critics.
Armstrong’s blog post also reportedly drew fire internally from Coinbase employees.
“Why stay and put effort into this work if it’s just tokenized into recruiting points and not actually improving the sense of belonging and psychological safety,” Lauren Lee, a staffer responsible for diversity inclusion who has since resigned, wrote in a Slack message obtained by The New York Times.
Amid the hubbub, Armstrong — whose fortune ballooned to more than $12 billion after Coinbase went public Wednesday — offered severance packages to anyone who disagreed with his stance and wanted to leave. Some 60 people, or about 5 percent of the staff, took Coinbase up on the offer, he revealed in an Oct. 8 follow-up post.