Catch-up tech giant’s streaming gusher

After seeing success with its hit show “Ted Lasso,” Apple is doubling down on its streaming endeavors for its nascent AppleTV+ service.

The Silicon Valley giant will ramp up its output of new TV shows and movies next year, pumping out at least one a week, more than doubling its pace this year, according to a report from The Information.

The company also plans to spend more than $500 million on marketing AppleTV+ this year, the report said. Apple did not return requests for comment.

Apple’s foray into streaming has been met with mixed reviews. At first, Hollywood had doubts that the iPhone maker was serious about becoming a major player in the entertainment biz when it launched AppleTV+ in 2019.

Apple boss Tim Cook unveiled the service as he would a new MacBook, on stage to much fanfare.

While the star-studded event boasted the promise of TV shows and movies starring big-name celebs, the service launched with hardly any new content. Cook’s lofty plans stalled as the nitpicky culture of the tech giant rubbed Hollywood heavy hitters the wrong way, as reported by The Post.

Among the complaints was that Cook himself gave feedback, saying some shows were “mean” and that execs were “intrusive,” yet “lacked clarity” about the direction of the projects.

Apple detractors criticized the cautious approach that the cashrich company has taken while rivals like Netflix, Disney+ and Amazon are leaning heavily into growing their businesses. Apple reportedly increased its original content budget to $6 billion to compete with the bigger streaming giants.