New York Post

Universal rocks it

Music Group’s shares take off after Euro IPO

- By ALEXANDRA STEIGRAD

Shares of Universal Music Group soared more than 35 percent in the company’s stock-market debut in Europe’s largest listing of the year to date.

The world’s biggest record label, which represents musicians like Lady Gaga, Taylor Swift and Billie Eilish, traded around $29.32 a share Tuesday morning, which was more than 35 percent above the reference price of $21.70 per share. It closed out the day at $25.10.

The rally gives Universal, which listed on the Euronext Amsterdam stock exchange, a valuation of nearly $55 billion.

In June, the company’s parent, French media group Vivendi, won the backing of shareholde­rs to spin off Universal, which is considered its crown jewel. As a result, 60 percent of Universal’s shares will go to Vivendi shareholde­rs — with Vivendi boss and controllin­g shareholde­r Vincent Bolloré nabbing a stake worth roughly $6.9 billion.

Other big winners from the Amsterdam listing include hedge fund billionair­e Bill Ackman, whose Pershing Square fund owns a 10 percent stake, and China’s Tencent, which owns a 20 percent stake in Universal.

Universal Chairman and

CEO Lucian Grainge will also get bonuses linked to the listing that, according to Reuters, could add up to as much as $400 million.

Universal, which is the largest music company in the world — dominating rivals Warner Music Group and Sony Music — owns and runs businesses in more than 60 countries.

The label, which boasts of contempora­ry artists like Ariana Grande and Drake, as well as a back catalog from iconic musicians like The Beatles and Bob Dylan, has a blockbuste­r portfolio that is attractive to investors.

What’s more, in recent years, the company has focused its strategy on the booming music-streaming sector, which it expects to boost royalty revenue and profits for years to come.

Universal’s road to a booming valuation and a public listing has been a long time coming. In the early aughts, the music industry was embattled by the rise of services like Napster, which allowed consumers to download music for free, causing a sharp decline in CD sales that hampered record labels.

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