New York Post

Apple sMacked over walk-in ban

- Theo Wayt

Apple has started allowing some customers back into its New York City stores — just hours after the tech giant had sparked an online backlash by banning all in-person shoppers.

The iPhone maker’s Big Apple stores — including its Fifth Avenue, Soho and World Trade Center flagships — are currently offering “limited” walk-in shopping and repair services, according to the company’s site.

As recently as Monday evening, the stores were closed to all in-person shoppers and offering order pickups only. After outlets including The Post reported on the closures, they quickly drew critics on social media.

“What you guys are doing is shameful and does not make any sense,” one Twitter user complained. “You should have asked for proof of vaccinatio­n before shutting down. You are destroying this city!!!!!!!”

“They enforced that AFTER the Christmas rush,” another user pointed out.

“Do they shut down when someone has a flu?” a third wrote.

Hours later, Apple abruptly reversed the decision.

“Sharing an update, which is to say that our NYC stores are accepting limited walk-in for shopping and Genius Bar, as now noted on the stores’ Web pages,” spokesman Nick Leahy said in an e-mail to The Post early Tuesday.

Leahy did not respond to a request to elaborate on Apple’s decision, which comes as businesses across the country face uncertaint­y about potential government restrictio­ns and worker shortages as coronaviru­s cases soar.

On Monday, the Centers for Disease Control and Prevention slashed its recommende­d isolation period from 10 days to five for people who have contracted COVID-19 but no longer have symptoms. “We want to make sure there is a mechanism by which we can safely continue to keep society functionin­g while following the science,” CDC Director Rochelle Walensky said.

Mayor de Blasio has pledged to keep businesses open despite skyrocketi­ng virus cases.

Apple needed only hours to do an about-face on its decision to shut down instore shopping, reinstatin­g limited walk-ins after customers reacted quickly and fiercely online, even accusing the tech giant of “shameful” conduct and of “destroying the city.”

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