CODE PINK: BELLA BACK AT VS
Defends return to tarnished Secret
She’s back in the Secret service.
Page Six Style got an exclusive first look at Victoria’s Secret’s new Valentine’s Day campaign, which stars 25-year-old catwalker Bella Hadid.
Hadid rejoined the lingerie maker in early December, after quitting over allegations of sexual harassment within the company. She’s now the newest face of its star-studded VS Collective — which also includes Priyanka Chopra, Hailey Baldwin, Naomi Osaka and Megan Rapinoe, along with Akech and Elsesser.
“What magnetized me to coming back was them coming to me and really proving to me that, behind the scenes, Victoria’s Secret has changed so drastically,” Hadid told Marie Claire of her “very complicated” decision.
“There was a type of way that, I think, a lot of us women who used to work with Victoria’s Secret felt,” she said. “And now, six of the seven [VS] board members are all female. And there’s new photo-shoot protocols that we have.”
Hadid featured in the now-defunct Victoria’s Secret Fashion Show in 2016, 2017 and 2018. But she severed ties with the brand in early 2020, joining fellow VS models in calling out the company for its “inappropriate conduct.”
A New York Times exposé published around the same time accused former brand exec Ed Razek of fostering a “culture of misogyny, bullying and harassment,” including allegedly telling Hadid she had “perfect titties.”
Razek denied the allegations as “categorically untrue, misconstrued or taken out of context.” Since then, VS has worked to overhaul its image, hiring a slate of female execs and casting a slew of more diverse models.
In the wake of the changes, Hadid said her return “was really about taking my power back and having the power over my body be released to myself again.”