New York Post

CODE PINK: BELLA BACK AT VS

Defends return to tarnished Secret

- By ELANA FISHMAN

She’s back in the Secret service.

Page Six Style got an exclusive first look at Victoria’s Secret’s new Valentine’s Day campaign, which stars 25-year-old catwalker Bella Hadid.

Hadid rejoined the lingerie maker in early December, after quitting over allegation­s of sexual harassment within the company. She’s now the newest face of its star-studded VS Collective — which also includes Priyanka Chopra, Hailey Baldwin, Naomi Osaka and Megan Rapinoe, along with Akech and Elsesser.

“What magnetized me to coming back was them coming to me and really proving to me that, behind the scenes, Victoria’s Secret has changed so drasticall­y,” Hadid told Marie Claire of her “very complicate­d” decision.

“There was a type of way that, I think, a lot of us women who used to work with Victoria’s Secret felt,” she said. “And now, six of the seven [VS] board members are all female. And there’s new photo-shoot protocols that we have.”

Hadid featured in the now-defunct Victoria’s Secret Fashion Show in 2016, 2017 and 2018. But she severed ties with the brand in early 2020, joining fellow VS models in calling out the company for its “inappropri­ate conduct.”

A New York Times exposé published around the same time accused former brand exec Ed Razek of fostering a “culture of misogyny, bullying and harassment,” including allegedly telling Hadid she had “perfect titties.”

Razek denied the allegation­s as “categorica­lly untrue, misconstru­ed or taken out of context.” Since then, VS has worked to overhaul its image, hiring a slate of female execs and casting a slew of more diverse models.

In the wake of the changes, Hadid said her return “was really about taking my power back and having the power over my body be released to myself again.”

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