New York Post

SACK TO SACKED

Elon dumps Twitter exec who even slept at office

- By ARIEL ZILBER With Wires

The Twitter executive who was seen in a viral photo sleeping on the floor at headquarte­rs as Elon Musk imposed his “extremely hardcore” work culture has been fired, according to reports.

Esther Crawford, a holdover from the old regime who reportedly gained Musk’s trust and elbowed her way into the reclusive mogul’s tight inner circle, was given the boot over the weekend, according to the Informatio­n.

Sources told the tech-news site that Crawford and several other product leaders learned they were fired after they were locked out of their company systems over the weekend.

Crawford took to social media late Sunday and responded to the torrent of criticism from Twitter users who noted that she got the ax despite her loyalty to her new boss.

“The worst take you could have from watching me go all-in on Twitter 2.0 is that my optimism or hard work was a mistake,” Crawford tweeted.

“Those who jeer & mock are necessaril­y on the sidelines and not in the arena,” she said, referencin­g a famous quote by Theodore Roosevelt.

“I’m deeply proud of the team for building through so much noise & chaos.”

Several Twitter users accused Crawford of being “sycophanti­c” while others snarked that it was a “real shocker that sleeping in the office wasn’t enough.”

Crawford, who was entrusted to oversee the Twitter Blue subscripti­on service, stood out because she was one of the few of Musk’s trusted lieutenant­s who was not brought over from one of his other companies: Tesla, SpaceX and The Boring Co.

Dozens of others

Crawford was one of dozens of engineers, product managers, data scientists and team heads who were let go, according to the tech-centered news site. At least 200 employees were laid off in the latest round of cuts, according to reports.

Martijn de Kuijper, a senior product manager based in Holland, tweeted that he too learned of his dismissal when he was unable to log into his corporate computer system.

“Waking up to find I’ve been locked out of my email. Looks like I’m let go,” tweeted de Kuijper, who founded the Revue newsletter platform, which was later bought by Twitter.

“Now my Revue journey is really over.”

Revue was shut down by Twitter in January.

The latest job cuts at Twitter appear to be a sign that Musk is having difficulty meeting his goal of breaking even. Musk has culled his workforce at least eight times since taking the helm of the San Franciscob­ased microblogg­ing site last fall.

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