New York Post

FISHY BUSINESS

Scalper selling hot restaurant reservatio­ns

- By ALEX MITCHELL

Taylor Swift seats aren’t the only tickets being resold at a premium by lessthan-scrupulous hustlers.

Reservatio­ns at Yoshino, a 10-seat Michelin-starred sushi bar on the Bowery, are being scalped for nearly $700 apiece, per a representa­tive for the restaurant.

To enjoy sushi master Tadashi Yoshida’s renowned omakase, diners must book on the Tock platform and pay a $500per-person deposit.

The actual meal, including tax and tips for service but not drinks, costs $646 per person.

According to correspond­ence viewed by The Post between Yoshino general manager Mayumi Kobayashi and representa­tives from Tock, the restaurant was tipped to the scam by a regular customer.

Caught in the act

Reportedly, reservatio­ns — which are currently booked a month out — were being sold in a closed group called Little Red Book on a Chinese version of Twitter, by someone using the name Winters Wang, among other aliases.

“He is tacking on another $180 per seat,” Kobayashi wrote to Tock, alerting the company of the issue. “Looks like he is making quite a killing hawking reservatio­ns.”

With the whistleblo­wer’s help, Kobayashi was able to obtain screenshot­s from the closed group, which revealed Wang’s methods — not to mention the fact that he has supposedly been scalping seats at other top NYC restaurant­s like Le Bernardin, Nakaji and Kappo Sono.

The scalper appears to be using a string of names, logins and email addresses — but in enough cases, the same exact credit card, which made the against-the-rules act easier to spot.

The depth of the problem became apparent last month. After it was revealed that another party was dining under Wang’s name, Kobayashi sent him an email letting him know that it was against restaurant policy to transfer a reservatio­n.

A lengthy email from Wang, written in broken English, blamed confusion, which “happened personally between me and my friend,” but then went on to chastise the restaurant, offering “a small advice” to allow diners to pass reservatio­ns on to others. (Wang did not respond to The Post’s request for comment.)

Because Kobayashi was able to gain access to the private group where the resales were taking place, she was able to go to Tock with the evidence she needed to get scores of bookings made by Wang canceled. Resale of reservatio­ns is a violation of the site’s terms of service.

In response to the frustratin­g scenario, Tock’s director of marketing, Marisa Mulh, told The Post “although not specifical­ly related to Yoshino, we are aware that this happens and highly discourage it.”

“Reservatio­n resale hinders [a restaurant’s] ability to leverage guest preference­s, which is central to the experience­s they are offering,” she said.

Beyond that, it also does an extreme disservice to customers, according to Andrew Rigie, executive director of the New York City Hospitalit­y Alliance.

“If you have scalpers out there that are snagging up reservatio­ns, [that] makes it more difficult for the everyday person to get [in],” Rigie told The Post. “It makes restaurant­s, especially hot restaurant­s, even less accessible.”

Kobayashi and the Yoshino team, who declined to comment for this article, are considerin­g legal action.

 ?? ??
 ?? ??
 ?? ?? SUSH-PECT: A brazen scammer has been buying and reselling dozens of pre-paid bookings — for a steep markup — at the exclusive Yoshino, where sushi master Tadashi Yoshida’s omakase dinners already cost $646 per person.
SUSH-PECT: A brazen scammer has been buying and reselling dozens of pre-paid bookings — for a steep markup — at the exclusive Yoshino, where sushi master Tadashi Yoshida’s omakase dinners already cost $646 per person.

Newspapers in English

Newspapers from United States