Diageo is done with Diddy

Spirits giant Diageo said in a Tuesday court filing that it’s cutting ties with rapper and entrepreneur Sean “Diddy” Combs following his lawsuit accusing the company of racism in the handling of his liquor brands.

Combs’ suit, filed in state Supreme Court in Manhattan last month, says Diageo North America starved Combs’ Cîroc vodka and DeLeón tequila brands of resources as it showered attention on other celebrity brands.

Combs (right) said Diageo leadership told him that his race was one of the reasons it limited distribution to “urban” neighborhoods, which he says stunted sales growth of his brands.

According to the suit, which seeks billions of dollars in damages, Combs also was told that some Diageo leaders resented him for making too much money.

Diageo has denied the accusations and called Combs’ suit a “sham action.” In its filing, which calls on the court to compel arbitration or dismiss Combs’ complaint, Diageo accuses him of resorting to “false and reckless” allegations “in an effort to extract additional billions” from the company.

Combs’ attorneys said Diageo’s attempts to end the partnership were “like firing a whistleblower who calls out racism.”