Campaign’s $7M in photo merch
Donald Trump’s mug shot and booking at the Fulton County Jail helped drive a $7.1 million fundraising bonanza, a source confirmed to The Post.
The Trump campaign wasted no time capitalizing off the unprecedented photo featuring the former president scowling into the camera.
It sold merchandize and stressed that he will “never surrender” as the picture quickly went viral, the Trump campaign says. Merchandize emblazoned with the image includes shirts, bumper stickers and more that go for between $12 and $34.
On Friday alone, the campaign pulled in $4.18 million, marking its most lucrative day so far.
Politico was the first to report on the haul.
Trump also made his longawaited return from exile to X, formerly known as Twitter, posting the shot to help turbocharge his appeal to voters as a martyr.
That came after he was slapped earlier this month with 13 counts by Fulton County District Attorney Fani Willis for alleged 2020 Georgia election tampering.
He has vehemently denied wrongdoing and decried the indictment as “election interference.”
Trump described the booking as a “terrible experience” during an interview with Newsmax on Thursday.
“I came in, I was treated very nicely, but it is what it is,” Trump said.
“I took a mug shot, I’d never heard the words mug shot, they didn’t teach me that at the Wharton School of Finance.”
This is not the first time Trump has managed to convert his legal woes into campaign gold.
Used tactic before
The campaign touted a $5 million haul in the first 48 hours following his first indictment, in Manhattan on March 30, over alleged hush-money payments to porn star Stormy Daniels.
Moreover, the mounting legal woes against Trump appear to be solidifying his standing in the 2024 GOP primary.
Trump currently holds a 41point lead in the Republican primary race, up from around 15 points prior to the first indictment, according to the latest Real Clear Politics aggregate.
In total, he is facing 91 counts, including the 34-count indictment out of Manhattan, a 40count federal indictment for allegedly retaining classified documents after his presidency ended, and another four-count federal indictment for alleged 2020 election subversion.
He has pleaded not guilty in the first three cases and professed his innocence in the Fulton County matter.
Trump is the first current or former president to be hit with a criminal indictment.
Many voters appear uneasy over the prospect of his various legal foibles looming over the election. Some 61% of voters want the federal 2020 election subversion trial to take place before the 2024 election and 62% want the documents case to take place before then, according to a recent Politico-Ipsos poll.