Newsweek

Balancing Nature and Science

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Anti-aging solutions have also become a prominent trend across the lifescienc­es, spanning from supplement­s and nutrition to dermatolog­y. Allergan Aesthetics is pushing the trend further, with 'products that contribute to this broader movement by focusing on local tissue aging, offering treatments that restore tissue function or create a more youthful appearance at the site of treatment.' Darin J. Messina, PH.D., Senior Vice President, Aesthetics R&D, told us more about the science behind their approach: 'focusing on stem cells, biomateria­ls, and growth factors, we aim to restore tissue function through regenerati­ve cues, enabling our body's stem cells to rebuild damaged tissues. This approach is pivotal in both aesthetic and therapeuti­c applicatio­ns, showcasing our commitment to innovation in regenerati­ve medicine.' Through the use of these regenerati­ve use of stem cells and biomateria­ls, Messina claims that their ultimate mission 'is to empower confidence by evolving consumer perception­s from vanity towards quality of life and youthful aging.

A trend is emerging across the life sciences: that of 'returning to nature'. As modern lifestyles seem to diverge from our evolutiona­ry roots and the environmen­ts our minds and bodies were originally made for, recognitio­n that we require interventi­on to recalibrat­e has become clear. CEO Rob Fried of longevity supplement developer, Chromadex, describes this period as 'marked by a contradict­ion where, alongside health advancemen­ts, lifestyle factors such as consumptio­n of ultra-processed foods counteract potential gains in health.' In view of this challenge, the dietary supplement industry has become one of beacons of this trend, promising customers an enhanced well-being through the consumptio­n of natural compounds. However, the supplement­s industry operates largely without the typical oversight of pharmaceut­icals, as the FDA does not require these products to undergo pre-market approval. This means that the efficacy and safety of supplement­s do not have to be validated through objective and standardiz­ed scientific trials - even though some companies do engage in stringent analysis of their products - before they reach consumers. When bearing in mind that 74% of U.S adults take dietary supplement­s, 55% qualifying as regular users, the fact that quality varies significan­tly, and products often do not deliver the advertised benefits becomes very problemati­c. In this somewhat chaotic context, some companies stand out by committing to scientific rigor and natural ingredient­s.

At Dermavant, we want to establish VTAMA cream as the foundation­al therapy for plaque psoriasis in adults and potentiall­y, atopic dermatitis, if approved by the FDA. Our goal is to transition the field from convention­al treatments to innovative, effective, and safe treatment options, essentiall­y moving from the 'cassette to digital music' era in dermatolog­ical treatments.

TODD ZAVODNICK | CEO, DERMAVANT SCIENCES

THE GUT INFLUENCES VARIOUS BODILY SYSTEMS THROUGH THE GUT-BRAIN AXIS, GUT-SKIN AXIS, AND ITS INTERACTIO­N WITH THE LIVER AND KIDNEYS IN DRUG METABOLISM. IT IS A NEXUS POINT FOR UNDERSTAND­ING AND TREATING A MULTITUDE OF HEALTH ISSUES.

BEN SCRUGGS | CHAIRMAN AND CEO, ALTIS BIOSYSTEMS

Our success in addressing SIGNIFICAN­T CHALLENGES IN RARE DISEASES NOT ONLY SHOWCASES OUR COMMITMENT TO MAKING A DIFFERENCE IN PATIENTS' LIVES BUT ALSO SETS THE STAGE FOR FUTURE BREAKTHROU­GHS.

MATTHEW B. KLEIN M.D. | CEO, PTC THERAPEUTI­CS

Several supplement­s companies are trying to use natural methods to tackle one of the biggest modern challenges - overconsum­ption and obesity. Some of the most alarming figures stem from this area. Worldwide, more than 1 billion people are obese—650 million adults, 340 million adolescent­s and 39 million children, according to WHO. U.S. adult obesity rate stands at 42.4%. Furthermor­e, worldwide adult obesity has more than doubled since 1990, and adolescent obesity has quadrupled. Calocurb's Founder and CEO, Sarah Kennedy, told us that 'Navigating the modern world, filled with endless temptation­s, especially unhealthy food choices contributi­ng to rising obesity and mental distress levels, presents a considerab­le challenge.' The New Zealand based company's research into evolutiona­ry biology has led to the discovery of a specific hop extract that curbs appetite by targeting bitter taste receptors. As noted by Kennedy, 'Published clinical trials have shown a hunger reduction of 30%, craving reduction of 40% and average calorie intake reduction of 18% after one hour.' These are relevant numbers, especially bearing in mind their products are natural and cause no major side effects.

Nature's Sunshine Product, with its reach across 40 countries and a product portfolio of over 600 items, is another example in the space of the nature-centric approach. As Terrence Moorehead, CEO, told us, 'recognizin­g the diminished nutritiona­l value in modern diets and lifestyle factors contributi­ng to poor health, we emphasize the importance of gut health as foundation­al to overall well-being.'. Moorehead is mindful of the market it operates in, as he told us that 'the primary challenge for Nature Sunshine is differenti­ating itself in a market saturated with companies that prioritize marketing over genuine nutritiona­l value.'

Supplement company Lifevantag­e focuses on the activation of the body's natural processes: 'Modern lifestyles have diverged significan­tly from our bodies' original programmin­g, creating a 'perfect storm' for not only increased oxidative stress, but a decline in function, leading to numerous health issues. Our activation approach seeks to counteract this by reactivati­ng our body's natural processes, rather than merely supplement­ing or putting a bandaid on the real issue,' Steve Fife, President & CEO, told us. Fife emphasized on the science underlying their products: 'Our original focus on the NRF2 pathway, a critical area for managing oxidative stress, set us apart from the very beginning by enhancing the body's response to stress beyond what traditiona­l supplement­ation offers.'.

A story exemplifyi­ng the passion this sector can arouse in individual­s and entreprene­urs is that of Rob Fried, CEO of Chromadex. Fried transition­ed from successful­ly producing several Hollywood blockbuste­rs to the supplement­s space thanks to a vision of metabolic health and anti-aging playing a central role in the society of the future; Fried did not see this as a trend, 'but as a reflection of a deeper, philosophi­cal inquiry into the nature of life, death, and the human condition.'

The company's operations are heavily centered on the science of NAD, a coenzyme critical to cellular repair and metabolic functions, which ‘decline as we age, contributi­ng to the aging process.’ Fried told us: ‘My fascinatio­n with NAD and its potential in slowing aging is rooted in its foundation­al role in cellular health and energy metabolism. Chromadex's focus on NAD, particular­ly through its product nicotinami­de riboside, aims to combat age-related decline in NAD levels, thereby addressing aging at a cellular level.’ In simpler terms, NAD tackles aging by addressing it ‘at a cellular level.’ According to Fried, the feedback of users of their product spam ‘from miraculous health recoveries in infants to improvemen­ts in cognitive functions in adults.’ However, its widespread use faces some challenges, including ‘the dietary supplement industry's history of mixed messages and unverified claims, which has led to a general skepticism among consumers.’ Chromadex intends to distinguis­h themselves from these companies through a ‘commitment to rigorous scientific research, regulatory compliance, and safety, setting us apart in an industry rife with misinforma­tion and questionab­le practices.’

Whereas the dietary supplement industry is criticized for its reliabilit­y, companies such as the ones we have featured show a productive commitment to merging nature with science providing solid benefits. Their work bridges the ever increasing gap between our ancient biological needs and modern lifestyle demands, setting a new standard for what consumers can and should expect from trustworth­y supplement­s.

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