Northwest Arkansas Democrat-Gazette
Legal ‘pot’ tab data: Median $647 a year
Headset Inc., a Seattle-based company that follows the cannabis industry, has determined that the average recreational marijuana consumer is a 37-year-old man who buys traditional marijuana buds.
The firm, which reviewed about 40,000 legal marijuana purchases made in Washington state from September 2014 to July 2016, found that the median amount spent by this customer was $647 annually, with an average of 19.5 days between purchases.
Though 37 is the average age of a consumer, millennials make the bulk of such purchases, it said. Just over 50 percent of recreational marijuana consumers are ages 21 to 34, Headset found.
The type of marijuana that consumers are looking for doesn’t vary much with age. Bud is most popular across the board, followed by prerolled joints, vapor pens and edible products.