EU court ad­viser puts cork in Aldi sor­bet

Northwest Arkansas Democrat-Gazette - - BUSINESS & FARM - — Bloomberg News

It was only a one-time pro­mo­tion, but us­ing the name Cham­pagne to give its Christ­mas sor­bet a bit of fizz has given dis­count su­per­mar­ket chain Aldi a five-year le­gal han­gover.

Aldi may have gone too far in 2012 when it de­cided to sell the icy dessert laced with a 12 per­cent shot of the sparkling wine as “Cham­pag­ner Sor­bet” in Ger­many, an ad­viser to the Euro­pean Union’s high­est court said in a non­bind­ing opin­ion Thurs­day.

The la­bel on the sor­bet pack­ag­ing shows “a cork with the wire used to at­tach it to the bottle, a half-full glass and a bev­er­age, prob­a­bly Cham­pagne,” said Manuel Cam­pos Sanchez-Bor­dona, an ad­vo­cate gen­eral at the EU Court of Jus­tice. “In the back­ground, clearly vis­i­ble, is a bottle of the French bub­bly. I don’t think that the sig­nif­i­cance of these el­e­ments can be ig­nored.”

Aldi rep­re­sen­ta­tives didn’t im­me­di­ately re­spond to re­quests for com­ment.

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