Cus­tomer ser­vice is num­ber one pri­or­ity at Schlotzsky’s

Schlotzsky’s of­fers a va­ri­ety of fresh baked breads, sliced meats, and much more

Northwest Arkansas Democrat-Gazette - - RECIPES -

More than 40 years ago, Don and Dolores Diss­man opened the first Schlotzsky’s in Austin, Texas. The restau­rant was home to a sin­gle, one-of-a-kind sand­wich — The Orig­i­nal, as it came to be known. It was a sand­wich com­posed of a unique com­bi­na­tion of pre­mium meats, cheeses, and mar­i­nated black olives served on freshly baked sour­dough bread. The first sand­wich was based on the Muf­fuletta sand­wich, which the Diss­mans dis­cov­ered in an Ital­ian gro­cery store in the French Quar­ter of New Or­leans. The cou­ple in­tro­duced their own ver­sion of the muf­fuletta to Austin, set­ting up shop in a mod­est lit­tle space at 1301 South Congress.

The menu has ex­panded through the years. In 1991, the deli con­cept was in­tro­duced and the store name changed to Schlotzsky’s Deli. While The Orig­i­nal still re­mains the most fa­mous of Schlotzsky’s sand­wiches, the restau­rant has grown into an in­ter­na­tional fran­chise restau­rant chain with lo­ca­tions in 35 states and three for­eign coun­tries with an evolved menu that now in­cludes fresh baked bread, de­li­cious hot sand­wiches, Artisan flat­breads, spe­cialty piz­zas, toasted wraps, freshly tossed sal­ads, and gourmet soups.

The three Northwest Arkansas Schlotzsky restau­rants (lo­cated in Fayet­teville, Spring­dale, and Rogers) are lo­cally owned and op­er­ated by J.J. Ramsey and his wife, Hor­ten­cia. Ramsey’s par­ents were fran­chisees, mak­ing him a part of the Schlotzsky fam­ily since a young age. He first started work­ing as a bus­boy at the age of 14 in his home­town of Tulsa, Okla.

The Ram­seys cur­rently live in Ben­tonville with their three chil­dren and en­joy liv­ing in Northwest Arkansas and be­ing the fran­chisees to the three Schlotzsky’s lo­cated here. “We just love Northwest Arkansas,” said J.J. Ramsey, who, along with his wife, Hor­ten­cia, pur­chased the three restau­rants in 2015. “The beauty of this place, as well as the peo­ple, the school sys­tem, the sports. It’s just a great place to live and raise a fam­ily.”

The Ramsey’s own the Schlotzsky’s at 2548 N. Col­lege Ave. in Fayet­teville, at 1919 W. Sun­set Ave. in Spring­dale, and at 2709 W. Wal­nut St. in Rogers. All three lo­ca­tions also in­clude Cinnabon.

J.J. Ramsey said the sim­ple phi­los­o­phy for suc­cess, which he learned from his par­ents, is stel­lar cus­tomer ser­vice.

“It’s all about cus­tomer ser­vice, which sounds cliche’, but it’s the truth,” he said. “I try to train my team to go over and beyond meet­ing the cus­tomers’ needs. It’s all about the at­ti­tude, and be­ing ur­gent and con­sis­tent ev­ery day.

“I learned from my par­ents to have a pas­sion for serv­ing peo­ple and be will­ing to go that ex­tra mile for the cus­tomer. It’s hard to find great ser­vice now days, but we re­ally do strive to make the cus­tomers first. We work for the cus­tomers, be­cause they are the ones that pay us the money.”

Schlotzsky’s prides it­self on the fresh­ness of their in­gre­di­ents. Noth­ing is frozen. Ev­ery bread that is served is baked from wa­ter and flour in- house ev­ery sin­gle day. Schlotzsky’s also slices their own meats ev­ery­day, and the pro­duce is all cut fresh.

Be­gin­ning July 1, you are wel­comed to cel­e­brate the Fourth of July at Schlotzsky’s with a great meal dis­count. Any small clas­sic sand­wich can be pur­chased (along with a bag of chips and small foun­tain drink) for only $5. The meal can be up­graded to a medium for only $1 more. This of­fer excludes spe­cialty and brisket sand­wiches and runs through July 4.

Take a break from shoot­ing off fire­works and stop by Schlotzsky’s to take ad­van­tage of this great deal, or try one of the many other op­tions their menu has to of­fer.

In ad­di­tion to the Fourth of July sale, Schlotzsky’s re­cently in­tro­duced three new brisket sand­wiches — the Tra­di­tional Brisket (Hick­o­rysmoked brisket, bar­be­cue sauce, ched­dar, moz­zarella and Parme­san cheeses, dill slices, red onions and sig­na­ture sauce on sour­dough); the Tex-Mex Brisket (Hick­ory-smoked brisket, queso fresco, ched­dar, salsa verde, roasted red pep­pers, pick­led jalapeños, let­tuce, chipo­tle mayo, and sig­na­ture sauce on a jalapeño cheese bun); and the Cuban Brisket (Hick­ory-smoked brisket, ham bar­be­cue sauce, swiss, di­jon mus­tard, dill slices, and sig­na­ture sauce on a jalapeño cheese bun). All three sand­wiches are avail­able for a lim­ited time and are only $6.99 for a small, or $7.99 for a medium.

Schlotzsky’s is ded­i­cated to serv­ing cus­tomers great-tast­ing food, freshly pre­pared from the finest in­gre­di­ents and at rea­son­able prices. They strive to give quick friendly ser­vice in a pleas­ant and invit­ing at­mos­phere.

Schlotzsky’s also pro­motes its grow­ing na­tional cater­ing pro­gram which of­fers a re­wards pro­gram within it. It of­fers points, which can ac­cu­mu­late and trans­late into gift cards.

The three lo­cal stores now of­fer de­liv­ery for in­di­vid­u­als with Chef Shut­tle for just $4.95 per de­liv­ery.

All three lo­ca­tions are open from 10:30 a.m. to 9 p.m., all week.

For more in­for­ma­tion, go to schlotzskys.com.

STEVE AN­DREWS/NWA ME­DIA

Fran­chise owner J.J. Ramsey be­lieves the sim­ple phi­los­o­phy for suc­cess is stel­lar cus­tomer ser­vice.

SPE­CIAL TO NWA ME­DIA

De­li­cious healthy op­tion at Schlotzsky’s is the Bar­be­cue Chicken Pizza with a Cobb Salad.

SPE­CIAL TO NWA ME­DIA

In­credile Smokey Beef and Ba­con Sand­wich can be found on the menu ev­ery­day at ev­ery Schlotzsky’s lo­ca­tion.

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