UA gifts in the mil­lions

At Fayet­teville, schol­ar­ships aim

Northwest Arkansas Democrat-Gazette - - FRONT PAGE - JAIME ADAME

FAYET­TEVILLE — Giv­ing to the Uni­ver­sity of Arkansas, Fayet­teville to­taled $134.2 mil­lion in the 12-month pe­riod that ended June 30, with uni­ver­sity of­fi­cials on Wed­nes­day de­scrib­ing a goal to in­crease schol­ar­ships awarded to in-state stu­dents as part of its on­go­ing $1 bil­lion fundrais­ing cam­paign.

The school has raised about $657.1 mil­lion to­ward its Cam­paign Arkansas ef­fort, the uni­ver­sity an­nounced, and its an­nual gift to­tal in­creased by 2 per­cent in fis­cal 2017 com­pared with the $131.6 mil­lion to­tal for the pre­vi­ous fis­cal year.

Gifts to UA sup­port stu­dents, staff and fac­ulty mem­bers, as well as cam­pus pro­grams and project ef­forts, said Mark Power, the uni­ver­sity’s vice chan­cel­lor for ad­vance­ment.

Power said the uni­ver­sity in the past has raised funds for schol­ar­ships sup­port­ing in-state stu­dents, but de­scribed the school’s new Ad­vance Arkansas schol­ar­ships as hav­ing an ad­di­tional fo­cus.

“This par­tic­u­lar schol­ar­ship is unique in the sense that we’re look­ing for stu­dents that have fi­nan­cial need of some sort,” Power said.

Jen­nifer Hol­land, UA’s

di­rec­tor of de­vel­op­ment com­mu­ni­ca­tions, said in an email that at least five Ad­vance Arkansas schol­ar­ships will be awarded in the cur­rent aca­demic year, with $520,209 raised thus far for new awards.

Chan­cel­lor Joe Stein­metz and his wife, Sandy, have do­nated $100,000 to es­tab­lish new schol­ar­ships as part of the Ad­vance Arkansas ef­fort.

In a state­ment re­leased by UA, Stein­metz said the larger fundrais­ing cam­paign “is crit­i­cal to our abil­ity to in­crease ac­cess for more Arkansans, of­fer the best fac­ulty for our stu­dents and pro­vide them with in­no­va­tive pro­grams for their aca­demic ex­pe­ri­ence.”

The uni­ver­sity has in­creased its en­roll­ment in re­cent years mostly by adding new fresh­men from other states, es­pe­cially Texas. About half of in­com­ing fresh­men last fall were from Arkansas.

Ath­let­ics giv­ing, in­cluded in the an­nual gift to­tal, added up to about $38.4 mil­lion, Hol­land said. The to­tal de­creased by 24 per­cent com­pared with the $50.3 mil­lion raised for ath­let­ics a year ear­lier. Ath­let­ics giv­ing in­cludes gifts to the Ra­zor­back Foun­da­tion, which sup­ports the uni­ver­sity’s in­ter­col­le­giate ath­let­ics.

The to­tal in­cludes gifts of var­i­ous types, in­clud­ing cash, gifts-in-kind, planned gifts and new pledges. About $14 mil­lion raised was in en­dowed funds.

UA re­ported that 39 per­cent of the giv­ing to­tal came from cor­po­ra­tions, up from 35 per­cent a year ear­lier. The pro­por­tion of such giv­ing is higher than at other schools, on av­er­age, ac­cord­ing to the 2016 Vol­un­tary Sup­port of Ed­u­ca­tion sur­vey, which found that cor­po­ra­tions pro­vided 16.1 per­cent of giv­ing to higher ed­u­ca­tion in­sti­tu­tions.

Gifts from in­di­vid­u­als made up 32 per­cent of the to­tal an­nual giv­ing, while 19 per­cent came from foun­da­tions and 10 per­cent from other or­ga­ni­za­tions, in­clud­ing trusts and es­tates, ac­cord­ing to UA.

The Uni­ver­sity of Mis­souri last month an­nounced more than $152 mil­lion raised for its Columbia cam­pus, a $19 mil­lion de­crease from a year ear­lier, ac­cord­ing to The As­so­ci­ated Press.

A re­port ex­am­in­ing phi­lan­thropy to ed­u­ca­tion found that giv­ing in­creased by 3.6 per­cent in 2016, ris­ing to $59.77 bil­lion from $57.72 bil­lion, said Laura Mac­Don­ald, co-chair­man of the Giv­ing USA 2017 ed­i­to­rial re­view board.

The re­port noted that the in­crease slowed com­pared with 2014 and 2015, as each year had in­creases of more than 8 per­cent in ed­u­ca­tion giv­ing.

“A younger gen­er­a­tion is more apt to sup­port some­thing that they view as a cause and less apt to dis­play the kind of in­sti­tu­tional loy­alty that other gen­er­a­tions might have shown,” Mac­Don­ald said.

But gifts to higher ed­u­ca­tion of­ten “can de­liver a re­ally tan­gi­ble re­sult for donors,” Mac­Don­ald said, with funds go­ing to spe­cific pur­poses like a schol­ar­ship or re­search pro­gram.

The Cam­paign Arkansas ini­tia­tive, an eight-year ef­fort to raise $1 bil­lion by June 30, 2020, held a pub­lic start event in Septem­ber, and Power said the cam­paign is about boost­ing stu­dent suc­cess and ad­vanc­ing UA aca­dem­i­cally.

“We’re very ex­cited about what the next few years of the cam­paign will hold for the uni­ver­sity,” Power said.

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