Northwest Arkansas Democrat-Gazette
HOLLYWOOD Q&A
Q:
Dylan Dreyer of the “Today” show never wears the same outfit twice. Does she have an affliction or is she just plain rich?
A:
It’s not because she’s rich — I don’t actually know if she’s rich or not, but she’s on the “Today” show, so she’s probably doing all right for herself — but you might be on to something with the affliction thing. “Today” show meteorologist Dylan Dreyer is afflicted with being on the “Today” show, and judging by the rest of the show’s regulars, one of the symptoms is a compulsion to constantly change your outfit.
Indeed, there’s a whole section of the show’s website devoted to letting you know what the stars and guests wore that day, aptly called “What I Wore Today.”
This little site feature gives a clue about why Dreyer changes her outfits so often, and why it has nothing to do with her own wealth — their outfits are in-show advertisements.
For example, the latest entry on the “What I Wore Today” page talks about the striped dress worn by Jenna Bush Hag-
er, and says not only where she got hers, but where you can get other, similar looks. In all, there are 11 ads for striped dresses on that one post alone — and there are dozens of others on the site.
And that’s just on Today. com. There’s a whole cottage industry of other sites that tell audiences where to buy the fashions their favorite TV stars wear, and so the designers benefit from being worn by notable faces like Dreyer.
This is a somewhat less elevated, but perhaps more practical version of the red carpet “who are you wearing” question. While high-end designers gladly give their clothes to stars for free in exchange for mentions on awards nights, the average viewer is unlikely to shell out for a Vivienne Westwood gown. The average “Today” show viewer might, however, pop over to ModCloth.com to buy the blouse Dylan Dreyer was wearing (in case you were wondering, she does frequently wear ModCloth).
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