Northwest Arkansas Democrat-Gazette

New man at the Equifax helm

- Mark Begor CEO Equifax Interviewe­d by Ken Sweet. Answers edited for clarity and length.

Equifax announced last month that Mark Begor, a long-time financial industry executive, would take over as CEO of the company on April 16.

Begor joins Equifax at a time when it’s still recovering from last year’s massive data breach that exposed the personal informatio­n of nearly 150 million Americans. The stolen informatio­n included Social Security numbers, birthdates and addresses, which can be used for identity theft. It was the largest breach of crucial personal informatio­n in history, and led to Equifax’s previous CEO stepping down, as well as several other executives.

Begor spoke to The Associated Press after the company announced they were hiring him.

What attracted you to the job?

Obviously the breach was a real challenge for business. But I’ve been impressed with how they’ve been responding to it. They have been making heavy investment­s and focusing on bringing in the right talent to fix what went wrong. But one of my principle goals is really to regain the trust of our customers, of the consumer and the public.

What goes into rebuilding trust?

The business is discussing heavily the infrastruc­ture and it’s fortifying its defenses around cybersecur­ity. As you know, we’re not unique or alone in being impacted by this massive global threat of cybersecur­ity, and we didn’t have the right defenses in place, but we’re definitely going to have to do that. The second is really spending time with customers, and our partners, to make sure that they know we’re serious about that investment.

Since the breach, there’s been a growing conversati­on around the fact that people don’t really have any say on how their data is gathered. Are you taking a different approach to looking at how actual Americans’ data you’re collecting is being handled?

Consumers do need to have control of their data that they entrust to us. I think since the breach Equifax has been industry leading around the blocks and alerts that will allow consumers to take control of their credit informatio­n and decide when they want it available to financial institutio­ns. I believe that’s right for the business.

The breach remains the biggest issue, but what are other things that you’re looking at more broadly to grow this company?

My goal is for Equifax to be an industry leader around protecting consumer data. That’s a personal priority for me. But we are going to continue to invest in our core data analytics services and our workforce solutions and employee verificati­on business. The third leg of that strategy is around investing globally to bring credit and analytic decisionin­g to our customers and partners in other parts of the world.

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