Northwest Arkansas Democrat-Gazette
Beard, Tech try to build on title game run
LUBBOCK, Texas — Chris Beard doesn’t need the past two NCAA Tournament brackets to measure his progress at Texas Tech.
With a simple stop for one of his coveted breakfast burritos on the way to work, the fourth-year coach is reminded that the Red Raiders took Virginia to overtime before losing in the NCAA championship game last season.
“Where I like to go, you have to ask for the salsa. They charge you for it, which is a little bit ridiculous,” Beard said, once again launching into a story about food to describe the path to have from have-not in his coaching career.
“The first year when we weren’t an NCAA Tournament team, I would forget to order the salsa, I’d have to wait back in line,” Beard went on. “The lady would charge me 30 cents, 33 cents with tax. Some mornings I wouldn’t have cash, which is a common thing. Take my credit card out, run it for 33 cents for salsa.”
Then Texas Tech went to the Elite Eight for the first time in school history in his second season.
“Now I don’t have to wait in line, she calls me up. I still have to pay for it,” Beard says, smiling.
And finally, the trip to the Final Four and the title game.
“Now I’m pleased to say I get free salsa,” Beard concludes, drawing laughter from reporters at Big 12 media days. “If we would have beat Virginia, maybe I could have gotten a free burrito.”
Before the burrito woman in Lubbock and people around the country were paying attention, Beard built a reputation as a winner by essentially starting from scratch every season.
He’s doing it again after Texas Tech and Kansas State shared the Big 12 regular-season title last season, ending Kansas’ unprecedented run of 14 consecutive league championships.
Graduate transfers have often been the keys to reloading jobs under Beard, who got a new contract worth $4.575 million through the 2024-25 season.
With only one returning starter in guard Davide Moretti of Italy, the names to watch this time are Chris Clarke (Virginia Tech) and T.J. Holyfield (Stephen F. Austin) after Tariq Owens and Matt Mooney filled important roles last season.
Holyfield played against the Red Raiders in the first round of the tournament in Dallas two years ago, when he averaged 12.9 points, 6.4 rebounds and 1.3 blocked shots. The 6-foot-8 forward was a redshirt at SFA last season because of injuries.
Besides four of his top five scorers from last season not returning, Beard has lost an early entrant to the NBA draft the past two years. Zhaire Smith, who left after one season, went 16th overall in 2018. Lubbock-raised Jarrett Culver stayed two seasons before going sixth overall this year.
Whatever strain that puts on a budding program year over year, Beard apparently doesn’t see it as a factor.
“That’s a great word, ‘sustainability.’ We use ‘consistency’ and ‘validation,’” Beard said. “Same type of idea, right? It’s never been our objective at Texas Tech to have a good team, but it’s always been our objective to build a program that has consistency.”
Even with seven freshmen, Beard isn’t blinking.
“I think we’re going to be … part of the fight, both in our conference and nationally this year,” the coach said.