Trump backs off vaping flavor ban

WASHINGTON — When President Donald Trump boarded Air Force One to fly to a Kentucky campaign rally two weeks ago, a plan was in place for him to give final approval to a plan to ban most flavored e-cigarettes.

By the time Trump landed back at Joint Base Andrews outside Washington a few hours later, the plan was off. And its future is unclear.

For nearly two months, momentum had been building inside the White House to try to halt a youth vaping epidemic that experts feared was hurting as many as 5 million teenagers.

Both first lady Melania Trump and Ivanka Trump, the president’s daughter and senior adviser, pushed for the ban, which was also being championed internally by White House counselor Kellyanne Conway, who has taken the lead on some public health issues.

But as Trump sat surrounded by political advisers on the flights to and from Lexington, he grew reluctant to sign the ban, convinced it could alienate voters who would be financially or otherwise affected by a vaping ban, according to two White House and campaign officials not authorized to speak publicly about private conversations.

A news conference scheduled by Health and Human Services Secretary Alex Azar to announce the ban was canceled, while more meetings with industry leaders and lobbyists were proposed, according to the officials.

Trump tweeted last week that he’ll be meeting with vaping industry representatives, medical professionals and others “to come up with an acceptable solution to the Vaping and E-cigarette dilemma.” The White House has yet to announce a date for a meeting.

This month, Trump campaign manager Brad Parscale and others showed the president polling data indicating that e-cigarette users could abandon him if he followed through with the ban, the officials said.

Campaign aides also highlighted an aggressive social media campaign — #IVapeIVote — in which advocates claimed a ban would force the closure of vaping shops, eliminating jobs and sending users of electronic cigarettes back to traditional smokes. Parscale also pointed out the risk that a ban could have on e-cigarette users in key battleground states that Trump narrowly won in 2016.

Others in the West Wing, including Conway, have argued that a ban could be a winning issue with suburban voters, including mothers, who have fled the president in large numbers.

The vaping industry’s largest trade group said Monday the administration was heading “in the right direction for adult smokers and their families.”

“Bans don’t work, they never have,” Tony Abboud, executive director of the Vapor Technology Association,

said in a statement.

But Matt Myers, president of the Campaign for Tobacco-Free Kids, said Trump would be guilty of “terrible public policy” and “bad politics” if he backs down.

“This is one of the very few issues on which public views are unified,” Myers said in a telephone interview. “There are a small number of vape shop owners who are loud and don’t care. But there are millions more moms and dads who are deeply concerned.”

Asked how disappointed the first lady would be if the president did not follow through with a ban, her spokeswoman, Stephanie Grisham, who also speaks for the president, said Mrs. Trump’s priority is the health and safety of children.

“She does not believe e-cigarettes or any nicotine products should be marketed or available to children,” Grisham said.