An Arkansas family jeweler for more than 100 years

Al McCarty Jewelers in Rogers has been in business 105 years, and originally started as a watch repair shop by Al McCarty’s grandfather in Helena in 1915. It was passed down to Al’s father, who in turn passed it down to Al, who opened his first jewelry store in Helena in 1971. In 1979, the store moved to downtown Rogers, and then to the current location on Walnut Street in the late 1980s. A.V. McCarty IV now runs the store, along with his mother Carolyn, and is the fourth generation to run the family jewelry business. “Now, we focus mainly on repairing of jewelry, customizing and mounts,” McCarty said. Watch batteries, bands, links and jewelry repairs are always available in store. McCarty has the tools and resources to fix almost any type of jewelry imaginable, and does everything on the premises. “I’ve got to see it first, but I can fix almost anything,” McCarty said. “I’ve now got a laser welder that can help me fix costume jewelry that I used to not be able to fix. I can also do eyeglasses now.” Watch repairs are only thing not done in-store by McCarty. Instead, they are sent off for precision work to a local resident who lives on Beaver Lake. McCarty can also provide insurance appraisals, or breathe new life into your old jewelry. “If you bring in all your old jewelry, we’ll put it in something new. We’ll find a ring or pendant or earrings and put your stones into it,” McCarty notes. Or, he can do casting—melting down your old gold and creating a completely new piece of jewelry. Al McCarty Jewelers is proud to have been voted “Best Jewelry Store,” back to back, in both the 2018 and 2019 Best of Northwest Arkansas contests. A century-old tradition of quality lives on.