Northwest Arkansas Democrat-Gazette

Eyes are a window to the brain

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Mounting research points to a strong connection between hearing loss and cognitive decline, and new tools to measure how the brain “hears” are more important than ever as the population ages and more people struggle with hearing loss.

Pupillomet­ry is a tool that measures pupil dilations of the eyes while the brain performs tasks and processes sensory input. Using pupillomet­ry, researcher­s can now measure the effort exerted by the brain as it hears and interprets sound in various real life listening environmen­ts.

“Factors such as noisy settings, a lack of visual cues, and differing accents and dialects can all force the brain to expend more effort,” says Blue Wave audiologis­t Meagan Bruce. “This takes away energy from other important functions such as memory retention and short term recall.”

Pupillomet­ry can help researcher­s better understand how the brain processes sound, and use that informatio­n to treat patients with hearing loss.

Blue Wave Hearing knows that diagnosing specific hearing impairment challenges is critical for evaluating potential solutions. That’s why they offer a Hearing Aid Test Drive, that allows patients to try hearing technology free for one month, with no deposit or commitment. Putting your hearing aids to work in environmen­ts where you struggle to hear is a better way to determine which technology is best for you.

Mention this article to schedule a free hearing test and Hearing Aid Test Drive with Dr. Bruce.

Call 479-202-9646 or visit www.BlueWaveHe­aring.com

 ?? ?? Dr. Meagan Bruce
Dr. Meagan Bruce
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