FACE FOR­WARD

South Florida’s hottest cos­metic der­ma­tol­o­gist talks so­cial me­di­ain­spired sk­in­care trends and cut­ting-edge new tech­nol­ogy.

Ocean Drive - - Contents - BY LAU­REN EPSTEIN

“We’re in an in­stant-grat­i­fi­ca­tion world,” says Jeremy Green, MD, a cos­metic der­ma­tol­o­gist at Skin As­so­ciates of South Florida. “Pa­tients want all the re­sults, with­out any down­time.” In­deed, in the age of clicks and swipes, we’re liv­ing and work­ing at hy­per speed—while try­ing to live up to the beauty stan­dards set by celebri­ties and In­sta-mod­els. More and more, Green notes, South Florida clients are ask­ing for less-in­va­sive pro­ce­dures, like laser treat­ments to de­crease pig­men­ta­tion and build col­la­gen, that re­quire lit­tle to no re­cov­ery. He’s also notic­ing the in­flu­ence of so­cial me­dia. “Younger and younger women want to come get their lips in­jected,” he says. Call it the Jen­ner ef­fect.

But cos­metic der­ma­tol­ogy is no longer tar­geted only at women. “More men are com­ing in for in­jecta­bles,” says Green, whose 11,000-square-foot space also in­cludes the Skin Re­search In­sti­tute, which tests sk­in­care prod­ucts and pro­ce­dures be­fore they hit the mar­ket. (The fa­cil­ity was in­stru­men­tal in the ap­proval of Bo­tox.) “It’s cheesy, but [guys] call it Bro­tox. Men are less sheep­ish about [sk­in­care] than they were.”

We’re head­ing into a new era of cos­met­ics, which Green says will in­clude next-level cus­tom­ized sk­in­care. Now, you can use your very own DNA to cre­ate an­ti­ag­ing prod­ucts. Green pre­dicts pro­ce­dures like “vam­pire lifts”—draw­ing a pa­tient’s blood, con­cen­trat­ing its growth fac­tors, and then in­ject­ing it back into ar­eas like the face and scalp to pro­mote skin and hair growth—will rise in pop­u­lar­ity. The fu­ture of beauty looks bright... or maybe a lit­tle bit dark. 4425 Ponce de Leon Blvd., Coral Gables, 305-4436606; ski­nas­so­ci­atesfl.com

“PA­TIENTS WANT ALL THE RE­SULTS, WITH­OUT ANY DOWN­TIME.” —JEREMY GREEN, MD

Age of in­no­va­tion: Cos­metic der­ma­tol­o­gist and Miami na­tive Jeremy Green, MD (ƢƧƬƞƬ), RIB6NLQ $VVRFLDWHV RI 6RXWK )ORULGD VD\V VNLQFDUH ZLOO EHFRPH PRUH SHUVRQDO LQ WKH IXWXUHŊXVLQJ FOLHQWVŌ RZQ EORRG DQG VNLQ to cre­ate an­ti­ag­ing treat­ments.

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