FACE FORWARD
South Florida’s hottest cosmetic dermatologist talks social mediainspired skincare trends and cutting-edge new technology.
“We’re in an instant-gratification world,” says Jeremy Green, MD, a cosmetic dermatologist at Skin Associates of South Florida. “Patients want all the results, without any downtime.” Indeed, in the age of clicks and swipes, we’re living and working at hyper speed—while trying to live up to the beauty standards set by celebrities and Insta-models. More and more, Green notes, South Florida clients are asking for less-invasive procedures, like laser treatments to decrease pigmentation and build collagen, that require little to no recovery. He’s also noticing the influence of social media. “Younger and younger women want to come get their lips injected,” he says. Call it the Jenner effect.
But cosmetic dermatology is no longer targeted only at women. “More men are coming in for injectables,” says Green, whose 11,000-square-foot space also includes the Skin Research Institute, which tests skincare products and procedures before they hit the market. (The facility was instrumental in the approval of Botox.) “It’s cheesy, but [guys] call it Brotox. Men are less sheepish about [skincare] than they were.”
We’re heading into a new era of cosmetics, which Green says will include next-level customized skincare. Now, you can use your very own DNA to create antiaging products. Green predicts procedures like “vampire lifts”—drawing a patient’s blood, concentrating its growth factors, and then injecting it back into areas like the face and scalp to promote skin and hair growth—will rise in popularity. The future of beauty looks bright... or maybe a little bit dark. 4425 Ponce de Leon Blvd., Coral Gables, 305-4436606; skinassociatesfl.com
“PATIENTS WANT ALL THE RESULTS, WITHOUT ANY DOWNTIME.” —JEREMY GREEN, MD