Ocean Drive - - Contents - BY ALDOUS TUCK

With an ex­cit­ing new lo­ca­tion at the Brick­ell City Cen­tre, Wes­time brings ex­cep­tional and exclusive time­pieces to Mi­ami’s most dis­cern­ing col­lec­tors.

Greg Si­mo­nian sold his first watch, a Mo­vado, at the age of 12 for $800. To­day, that en­ter­pris­ing young man serves as pres­i­dent of Wes­time, the mecca for fine time­pieces that his leg­endary fa­ther and busi­ness part­ner, John, be­gan from a sin­gle lo­ca­tion in Los An­ge­les 30 years ago.

Re­cently, the Si­mo­ni­ans opened three ad­join­ing bou­tiques (Wes­time, Richard Mille, and Aude­mars Piguet) at Mi­ami’s most highly an­tic­i­pated new re­tail project, Brick­ell City Cen­tre. Here, Greg Si­mo­nian dis­cusses the new multi-bou­tique lo­ca­tion, shares what he loves about our city, and gives in­sights into some exclusive pieces that Wes­time is of­fer­ing in Mi­ami.

What at­tracted you to Mi­ami and Brick­ell?

Mi­ami is an amaz­ing city with a strong and so­phis­ti­cated in­ter­na­tional ap­peal. We were ex­cited to hear about the Brick­ell City Cen­tre project be­cause we knew it would bring Mi­ami­ans and tourists alike to this beau­ti­ful and in­creas­ingly vi­brant neigh­bor­hood. How is the Mi­ami cus­tomer unique?

The com­bi­na­tion of the en­ergy of the city, the unique Latin vibe, and just how cos­mopoli­tan the res­i­dents and vis­i­tors are means that they em­brace bold, new pieces. As our busi­ness has pro­gressed, our prod­uct of­fer­ings have be­come more unique, and Mi­ami seems to ap­pre­ci­ate that.

Do you feel that Mi­ami’s strong con­nec­tions to art and de­sign in­flu­ence what watch col­lec­tors are look­ing for?

That re­la­tion­ship to art and de­sign means that the Mi­ami cus­tomer can un­der­stand highly imag­i­na­tive brands such as MB & F and Ur­w­erk.

Tell us about the de­sign of your lo­ca­tions at Brick­ell City Cen­tre.

We wanted to give our clien­tele some­thing unique that of­fered the va­ri­ety of

Wes­time and a full brand ex­pe­ri­ence with Richard Mille and Aude­mars Piguet. The bou­tiques were de­signed to open onto one an­other in or­der to cre­ate amaz­ing flow. There is a seat­ing area that all three share; this way cus­tomers can have a base from which to move around from one area to an­other. Share some of the unique, non-watch of­fer­ings avail­able. We of­fer an ar­ray of lux­ury ob­jects, such as the new MB & F Astrograph pen, which is a true work of art. We also of­fer some as­ton­ish­ing MB & F clocks and beau­ti­ful cuff-links and a me­chan­i­cal foun­tain pen by Richard Mille. Brick­ell City Cen­tre, 701 S. Mi­ami Ave., Mi­ami, 786-347-5353; wes­

The Richard Mille bou­tique of­fers sleek, stark ap­peal through the use of black leather and cracked glass.

right: Wes­time Pres­i­dent Greg Si­mo­nian brings three ad­join­ing lux­ury watch bou­tiques to Brick­ell City Cen­tre.

The Pi­lot Type 20 Ex­tra Spe­cial Wes­time Edi­tion by Zenith ($8,000) is a bou­tique exclusive, lim­ited to 25 pieces, that blends vin­tage styling with the most up-to-the-minute watch­mak­ing. Its cen­tral hours, min­utes, and sec­onds func­tions are pow­ered by...

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