WITH AN EXCITING NEW LOCATION AT BRICKELL CITY CENTRE, WESTIME BRINGS EXCEPTIONAL AND EXCLUSIVE TIMEPIECES TO MIAMI’S MOST DISCERNING COLLECTORS.
With an exciting new location at the Brickell City Centre, Westime brings exceptional and exclusive timepieces to Miami’s most discerning collectors.
Greg Simonian sold his first watch, a Movado, at the age of 12 for $800. Today, that enterprising young man serves as president of Westime, the mecca for fine timepieces that his legendary father and business partner, John, began from a single location in Los Angeles 30 years ago.
Recently, the Simonians opened three adjoining boutiques (Westime, Richard Mille, and Audemars Piguet) at Miami’s most highly anticipated new retail project, Brickell City Centre. Here, Greg Simonian discusses the new multi-boutique location, shares what he loves about our city, and gives insights into some exclusive pieces that Westime is offering in Miami.
What attracted you to Miami and Brickell?
Miami is an amazing city with a strong and sophisticated international appeal. We were excited to hear about the Brickell City Centre project because we knew it would bring Miamians and tourists alike to this beautiful and increasingly vibrant neighborhood. How is the Miami customer unique?
The combination of the energy of the city, the unique Latin vibe, and just how cosmopolitan the residents and visitors are means that they embrace bold, new pieces. As our business has progressed, our product offerings have become more unique, and Miami seems to appreciate that.
Do you feel that Miami’s strong connections to art and design influence what watch collectors are looking for?
That relationship to art and design means that the Miami customer can understand highly imaginative brands such as MB & F and Urwerk.
Tell us about the design of your locations at Brickell City Centre.
We wanted to give our clientele something unique that offered the variety of
Westime and a full brand experience with Richard Mille and Audemars Piguet. The boutiques were designed to open onto one another in order to create amazing flow. There is a seating area that all three share; this way customers can have a base from which to move around from one area to another. Share some of the unique, non-watch offerings available. We offer an array of luxury objects, such as the new MB & F Astrograph pen, which is a true work of art. We also offer some astonishing MB & F clocks and beautiful cuff-links and a mechanical fountain pen by Richard Mille. Brickell City Centre, 701 S. Miami Ave., Miami, 786-347-5353; westime.com
The Richard Mille boutique offers sleek, stark appeal through the use of black leather and cracked glass.
right: Westime President Greg Simonian brings three adjoining luxury watch boutiques to Brickell City Centre.
The Pilot Type 20 Extra Special Westime Edition by Zenith ($8,000) is a boutique exclusive, limited to 25 pieces, that blends vintage styling with the most up-to-the-minute watchmaking. Its central hours, minutes, and seconds functions are powered by an automatic Zenith Elite 679 movement that offers a 50-hour power reserve. The watch also features a large ratcheted crown that can be adjusted, and oversize luminescent numerals and stylized hands for easy legibility.
The Astrograph Writing Instrument ($19,900)—the collaborative work of MB & F founder Maximilian Büsser and the creative team at Caran d’ache—realizes Büsser’s childhood dreams of space travel. The limited-edition pen comes in three versions: Astrograph high-gloss rhodium (PIƜTƮRED), Astrograph sandblasted matte rhodium, and Astrograph anthracite ruthenium, inba limited edition of pieces. Choose either a fountain or a ballpoint.
Created in partnership with PGA champion Bubba Watson, Richard Mille’s RM 055 “White Legend” ($120,000) is made with extremely strong yet lightweight materials and offers a highly skeletonized design. The tonneau-shaped case features NTPT Carbon top and bottom bezels and case bands made from blasted titanium.bthe watch is powered by a caliber RMUL2 movement that is able to withstand accelerations common to golfers like Watson, who make massive drives. Limited to 88 pieces. The Westime boutique features showcases in a wide array of shapes and sizes that reflect the diversity of watches available there. The Audemars Piguet boutique brings natural elements of the Swiss Alps through rock gardens, gentle lighting, and stunning landscape photography.