BIKINI SEASON
MIAMI SWIM WEE RETURNS WITH THE LATEST AND GREATEST SWIMWEAR COLLECTIONS AND CELEBRITYFILLED CELEBRATIONS.
Miami Swim Week returns with the latest and greatest swimwear collections and celebrity-filled celebrations.
The hottest time of the year is here—and we’re not talking about the sweltering 100-degree temperatures. Miami Swim Week is hitting our shores once again and bringing with it fresh swim styles, glamorous glitterati, and sexy bashes we look forward to all year long.
From July 20 to 26, preview the latest swimwear collections from both established and emerging designers in a variety of productions presented by Funkshion, Art Hearts Fashion, Swimmiami, Hammock, Cabana, and more. In addition, Swimwear Association of Florida’s 35th-annual Swimshow, the largest tradeshow in the world, will take over the Miami Beach Convention Center from July 22 to 25. With industry seminars, blow-dry bars, braid, nail, and massage bars, and a lineup of more than 2,000 brands from around the world, the exhibition is a must-attend.
“This year, we’re excited for the return and expansion of The Collection, a curated fashion environment featuring the best high-end, progressive brands and directional, independent designers,” says Swimshow executive director Judy Stein. “It’s a trade show within the trade show.” As for trends to look out for this year, Stein expects “simple shapes and artsy collaged patterns on elevated neutrals, creating a second-skin effect and highlighting the beauty of women’s bodies.”
Clean and classic silhouettes and minimal motifs are making a comeback, but this year’s one- and two-piece fashions will be anything but basic. Labels to have on your radar (and Instagram stories)? Indah, Sauvage, Frankies Bikinis, Jantzen, Becca and Skye Swimwear, whose models will be dressed to impress. And don’t miss veterans like Luli Fama (famed for her vibrant hues and whimsical designs) and Red Carter (think chic looks that will take you from the beach to the bar), who bring the heat year after year.
Of course, Swim Week wouldn’t be complete without exclusive soirées and an influx of celebrities and influencers traveling across the globe to take part in the seven-day extravaganza. So whether you’re watching models scorch the runways or popping bubbly by the pool, keep your eyes peeled for celebs like Joe Jonas, Leann Rimes, and Rocky Barnes sitting front row, or Brody Jenner manning the ones and twos during an after-party. It’s the sexiest time of the year! Miami Swim Week, July 20-26; swimweek calendar.com. Swimwear Association of Florida’s Swimshow, July 22-25, Miami Beach Convention Center, 1901 Convention Center Dr.; swimshow.com
“EXPECT SIMPLE SHAPES AND ARTSY COLLAGED PATTERNS ON ELEVATED NEUTRALS.”
—JUDY STEIN