BIKINI SEA­SON

MI­AMI SWIM WEE RE­TURNS WITH THE LAT­EST AND GREAT­EST SWIMWEAR COL­LEC­TIONS AND CELEBRITYFILLED CEL­E­BRA­TIONS.

Ocean Drive - - Contents - BY KATIE JACK­SON

Mi­ami Swim Week re­turns with the lat­est and great­est swimwear col­lec­tions and celebrity-filled cel­e­bra­tions.

The hottest time of the year is here—and we’re not talk­ing about the swel­ter­ing 100-de­gree tem­per­a­tures. Mi­ami Swim Week is hit­ting our shores once again and bring­ing with it fresh swim styles, glam­orous glit­terati, and sexy bashes we look for­ward to all year long.

From July 20 to 26, preview the lat­est swimwear col­lec­tions from both es­tab­lished and emerg­ing de­sign­ers in a va­ri­ety of pro­duc­tions pre­sented by Funksh­ion, Art Hearts Fash­ion, Swim­mi­ami, Ham­mock, Ca­bana, and more. In ad­di­tion, Swimwear As­so­ci­a­tion of Florida’s 35th-an­nual Swimshow, the largest tradeshow in the world, will take over the Mi­ami Beach Con­ven­tion Cen­ter from July 22 to 25. With in­dus­try sem­i­nars, blow-dry bars, braid, nail, and mas­sage bars, and a lineup of more than 2,000 brands from around the world, the ex­hi­bi­tion is a must-at­tend.

“This year, we’re ex­cited for the re­turn and ex­pan­sion of The Col­lec­tion, a cu­rated fash­ion en­vi­ron­ment fea­tur­ing the best high-end, pro­gres­sive brands and di­rec­tional, in­de­pen­dent de­sign­ers,” says Swimshow ex­ec­u­tive di­rec­tor Judy Stein. “It’s a trade show within the trade show.” As for trends to look out for this year, Stein ex­pects “sim­ple shapes and artsy col­laged pat­terns on el­e­vated neu­trals, cre­at­ing a sec­ond-skin ef­fect and high­light­ing the beauty of women’s bod­ies.”

Clean and clas­sic sil­hou­ettes and min­i­mal mo­tifs are mak­ing a come­back, but this year’s one- and two-piece fash­ions will be any­thing but ba­sic. La­bels to have on your radar (and In­sta­gram sto­ries)? In­dah, Sau­vage, Frankies Biki­nis, Jantzen, Becca and Skye Swimwear, whose mod­els will be dressed to im­press. And don’t miss veter­ans like Luli Fama (famed for her vi­brant hues and whim­si­cal de­signs) and Red Carter (think chic looks that will take you from the beach to the bar), who bring the heat year af­ter year.

Of course, Swim Week wouldn’t be com­plete with­out exclusive soirées and an in­flux of celebri­ties and in­flu­encers trav­el­ing across the globe to take part in the seven-day ex­trav­a­ganza. So whether you’re watch­ing mod­els scorch the run­ways or pop­ping bub­bly by the pool, keep your eyes peeled for celebs like Joe Jonas, Leann Rimes, and Rocky Barnes sit­ting front row, or Brody Jen­ner man­ning the ones and twos dur­ing an af­ter-party. It’s the sex­i­est time of the year! Mi­ami Swim Week, July 20-26; swimweek cal­en­dar.com. Swimwear As­so­ci­a­tion of Florida’s Swimshow, July 22-25, Mi­ami Beach Con­ven­tion Cen­ter, 1901 Con­ven­tion Cen­ter Dr.; swimshow.com

“EX­PECT SIM­PLE SHAPES AND ARTSY COL­LAGED PAT­TERNS ON EL­E­VATED NEU­TRALS.”

—JUDY STEIN

Dress to be seen at Swim Week, where ev­ery­one with a phone is cap­tur­ing mem­o­ries— in­clud­ing the mod­els.

If you can’t hang out back­stage with the mod­els, keep an eye on the au­di­ence for celeb sight­ings.

Last year’s Ham­mock run­way show saw breezy, beau­ti­ful sil­hou­ettes.

De­spite clas­sic shapes, this sum­mer’s styles are any­thing but ba­sic.

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