Judy Stein

Swimwear Association of Florida Instagram: @safswimshow — 27.8k followers

2018 FASHION FORECAST

The renovations of the Miami Beach Convention Center have been challenging as any great renovation project is; however once the facility is complete it will be a state of the art venue that is not only an excellent representation of Swimshow, but an incredible vehicle for the city and its international business.

Most anticipated, is the return and the expansion of THE COLLECTION, a curated, polished fashion environment designed as a tradeshow within the tradeshow, featuring the best high-end, progressive brands and directional, independent designers. Created to highlight each individual brand’s identity with an emphasis on the look and craftsmanship of the product, what is consistent about each of the juried show’s participants is the superior level of aesthetic, style, and fit. Due to overwhelming demand, we have increased both the number of participants and the allocated space for this year’s collection area. Buyers will have an opportunity to engage with brands in a one-on-one intimate environment that will allow them to garner personal insight into the collections. They will also enjoy VIP amenities within the beautifully encased luxury oasis including champagne butler service, a luxurious lounge area, and free access to wi-fi (also available throughout the trade show.)

The entire show this year is really going to be electrifying. Every sample we’ve received, every lookbook, each brand has been telling a new story and it feels as though there is a buzz of creative energy that has infused the industry in a new and unprecedented way. As producers of this phenomenal event, we are looking forward to the July tradeshow with anticipation so that our exhibitors can finally share these amazing collections with the international buyers, press and influencers!