Survey: Families increasingly using travel advisers amid the pandemic
Families are continuing to travel and are looking to travel advisers more frequently to help them plan.
The 2021 U.S. Family Travel Survey conducted by the Family Travel Association in collaboration with the NYU School of Professional Studies looked at the impact of the COVID-19 pandemic on family travel behaviors, preferences and attitudes.
The survey found that travel demand for families is high. Results revealed that 88% of parents are likely to travel with their children in the next 12 months. However, it also showed that plans are static with 80% of the respondents indicating that they made changes to their travel plans due to the pandemic.
The research showed that good communication and flexibility will be the key to success with family travel — and that travel advisers are more important than ever.
The Family Travel Survey showed that, while 2020 was not a great year, 2021 picked up. Just 44% of respondents took a family trip in 2020, and 80% made changes to their travel plans due to the pandemic.
Domestic travel has rebounded while international travel remains weaker. Eighty-three percent of respondents plan to take a multi-day vacation in the U.S. Only 19% plan on traveling internationally.
The top trips for families right now include visits to family and friends (62%) and beach vacations (61%).
More families are also looking to the experts. Sixty-five percent of those surveyed say they would consider using a travel adviser for their family travel needs in the next two years.