Orlando Sentinel (Sunday)

FRAUD FRENZY

5 reasons why everyone is trying to scam you right now

- By Zlati Meyer | Fast Company

Fake IRS emails. Zombie debt. Romance schemes. Grandparen­t scams. Cramming. Nefarious tech support offers. Sweepstake­s fraud. Yes, your suspicions are correct: Everyone is trying to con you right now.

The Federal Trade Commission received 1,304,002 reports of scams in the second quarter of this year, the agency’s most recent data — a 30% increase compared to the same period in 2019. Those include 667,507 reports of fraud, 286,855 cases of identity theft, and 355,630 other cons.

Consumers often don’t give suspicious situations the scrutiny they deserve, experts say, and the COVID-19 pandemic has only worsened the situation.

Between Jan. 1, 2020, and Oct. 18, 2021, the FTC received 270,301 reports of fraud related to COVID-19 in some way — either directly linked to the virus or simply instances where victims cite the pandemic in their complaints.

Fast Company asked experts why now appears to be the perfect storm for scammers to take advantage of people. Here are five reasons:

The siren call of extra cash

As millions of people contend with layoffs or worry about paying their rent post-eviction moratorium, the appeal of a windfall is very alluring. That offer to partake in lottery earnings or rack up a nice pandemic side gig as a secret shopper is extra appealing.

“In social engineerin­g, fear is one of the most effective psychologi­cal factors out there,” says scam expert Will Mendez, managing director of the New York City-based cybersecur­ity firm CyZen. “If people are afraid they can’t make any money or will lose their job, scammers take advantage of the fear. There’s a little bit of greed, but people are looking to make money, and this opportunit­y [comes] and they’re more susceptibl­e.”

Getting hit in vulnerable spots

Without the traditiona­l avenues of dating open, more people may be feeling lonely, which means romance scams are on the rise. Seniors, unable to get together with friends to attend events and classes that once kept them busy during the day, are tempted to respond to mysterious text messages about a vaccine follow-up or grandchild­ren in need of fast cash. Emails about stimulus payments catch the eye of parents with extra child care responsibi­lities. Text messages that seem like they were meant for another person increasing­ly show up on phones.

“Fraudsters won’t let a good disaster go to waste,” says Governors State University’s Bill Kresse, who is nicknamed Professor Fraud. “The pandemic just made people who might not otherwise be easy victims into easy victims. Desperatio­n due to COVID brought a lot of that about.”

Other scams dip into easy loans, pandemic relief grants, fake Venmo money requests, credit repair services, job opportunit­ies, sponsorshi­ps for aspiring social-media influencer­s, tech support and travel booking, according to a laundry list on the Better Business Bureau’s website. And with the Medicare and Affordable Care Act enrollment period underway, expect more scams on this front, too.

“Whenever there’s a financial downturn, that’s one thing you’ll find,” says Susan Grant, director of consumer protection and privacy at the Consumer Federation of America. “These scams are always around — like a low-level fever, and they spike.”

With technology, pick your poison

Con artists know how to seek out and find consumers where they are. For instance, many WFH employees are at their computers, and when they step away from their laptops to, say, handle child care responsibi­lities, they’re constantly checking email and texts on their phone. Then it’s back to computers, tablets and phones for Zoom get-togethers with family and friends or hunkering down to watch the latest addictive offering on a streaming service. Then you’re back online to do grocery or holiday shopping.

The con artists know these are the best places to nab you.

“You’re spending most of your time connected to the internet and using technology,” Kresse explains. “The technology is helping. Between emails and texting and phony websites, the technology has also contribute­d to fraud.”

Bye-bye, bouncing off

Once upon a time, the vast majority of people went to offices every day, where they were surrounded by co-workers, underlings and bosses. There were plenty of people to run things by if they got an intriguing text about a funding offer or an email that promised a major payoff. And even individual­s not cocooned in a cubicle every day could turn to roommates or relatives or friends over drinks or during a trip to the movies to get some feedback.

But for many people, such constant contact has gone the way of the business handshake.

“Why are all these scams taking off? So many people are working from home, it makes victims all that more accessible, plus it makes them isolated,” Kresse says.

Anchored on positivity

Amid the darkness of the pandemic, it’s natural to crave a bit of good news. When that ray of sunshine comes in the form of a hopeful email offering up a significan­t other, a business lifeline, a share of a literal or figurative gold mine, resisting is hard.

“Frankly, even in times that are not a public-health emergency, that’s just a constant running theme for lot of scams. This is your lucky day. It’s just human nature for that to be appealing to people. It may be in times of trouble, people are more susceptibl­e to that,” Grant says. “The idea that you are somehow eligible or entitled or chosen to get a lot of money usually for little or no work and effort on your part is just really appealing to people, and they want to believe.”

She adds that plenty of studies have confirmed that the desire to believe overcomes any doubt or misgivings that people may have. That desire is so powerful and hard to deflect that even law enforcemen­t sometimes has trouble convincing people that a scam is a scam.

The takeaway is that now, more than ever, is the time for people to trust their gut.

“They’re willing to hit the mute button on the small voice in the back of their head,” Kresse says. “You really have to listen to that small voice ... because that’s millions of years of evolution walking into danger. Desperate people don’t want to hear that. They are looking for some glimmer of hope and, sadly, the fraudsters know that.”

 ?? FAST COMPANY ??
FAST COMPANY

Newspapers in English

Newspapers from United States