Orlando Sentinel

And then there were four.

- By Marco Santana

A Rollins College business competitio­n is down to four finalists, who hope to win some cash.

Four early-stage companies based in Central Florida hope to land some cash at a Rollins College business competitio­n.

Rollins’ Venture Plan Competitio­n has whittled a field of 60 down to four finalists who will compete for the top prize March 30.

Business plan competitio­ns have grown recently, as memberbase­d groups such as the Young Profession­als Organizati­on launch them alongside those offered by schools and business groups.

Selected companies will have three minutes to pitch their business to a panel of technology startup veterans and investors, followed by five minutes of Q&A. The event will begin with a panel discussion on the successes and challenges of raising capital in Central Florida.

Katie Hohman, whose physical therapy tech firm Heno is one of the final four companies, says she entered the competitio­n because it could help gain exposure and potentiall­y meet people who could help her business.

In addition, she said, the cash will help her small company.

“As with most startups, we need the money,” she said. “We need the money to grow our sales and marketing and be able to (grow) quicker.”

The four finalists, which are all based in Orlando:

Capacitech: An energy storage company

FleetZoo: Fleet management tech company

Thor ORE: Mineral extraction startup

Heno: Physical technology

Hohman said she also has an interest in entering one of the local programs being offered as a prize in the competitio­n.

“These help startups really nail down and learn their pitch,” she said. “So when we look for investment, we know what the heck (venture capitalist­s) are looking for and how to present to them.”

Each of the four finalists, which were announced Wednesday, will win money: $25,000 for first place, $15,000 for second place, $7,500 for third place and $2,500 for fourth place.

In addition, each of the finalists will receive the chance to participat­e in VentureSca­leUp, a 10-week business coaching program in Orlando.

Additional consulting and other coaching resources will be made available to the winner.

Other services, including entry into local business incubators and office space, have also been offered to finalists.

The competitio­ns help early stage companies think critically about their idea and business, said Dennis Pape, who runs the Catalyst coworking space in downtown Orlando.

“In applying for these prizes, startups have to think about and put down on paper all aspects of a business they are building,” Pape said. “It provides a means for engagement and feedback from judges, mentors, investors.” therapy

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