Fortify, replenish, revive those who care for others
Think of the nonprofit sector in our community as the glue that holds us together. Nonprofits fight for justice, care for the sick and vulnerable, and respond in times of crisis. One natural disaster or tragedy can wreak havoc on a nonprofit’s already-thin bottom line. Increased demand in services can outstrip alreadystretched capacity even as fundraising is significantly reduced as donations are diverted to other causes. This can mean financial ruin for an agency without a healthy reserve — and most nonprofits don’t have healthy reserves.
In 2016, most Central Florida nonprofits saw a decrease in fundraising revenue in the wake of the Pulse tragedy. Our community came together to ensure victims’ families and survivors were cared for. As a result, many organizations saw a 10 percent to 30 percent decrease in revenue, according to a study conducted by the Edyth Bush Institute. That weakened the bottom line and drained the reserves of many of our nonprofits.
This year was to be a year of recovery. Fundraising revenue was strong in the first half of the year, and people were hopeful for a strong second half. Then the hurricanes hit. First Texas, then our own community and state. Many local foundations recognized the impact and stepped up with grants to help ease losses. Next came the devastation in Puerto Rico. Refugees have begun arriving daily, and nonprofits have rallied to help. This past week the unspeakable happened with the tragedy in Las Vegas.
All the while, Tropical Storm Nate swirls menacingly off the Gulf Coast.
Many people are stepping up to help those in crisis with financial donations, but all of this is happening at a time when many nonprofits are holding what should be their largest revenue generating events of the year. We could be facing another crisis in the very near future if we are not prepared to help address the sustainability of our nonprofit sector. Those special events we all missed because we didn’t have power or that check we didn’t give because this year we had to pay for repairs to our own home — these will have an impact.
If you serve on a board of directors for any nonprofit, the time to act is now: Watch the bottom line closely. Ensure you act quickly to address shortfalls and talk to funders about the reality of your financial situation.
If you give to nonprofits, now is the time to reach deep.
We are all reeling from the devastation across our county, but we cannot afford to wait and see.
Now is the time to care for those who care for others. Make sure to help sustain them through the coming storm.