Orlando Sentinel

An Orlando car-tech firm,

- By Marco Santana Staff Writer msantana@orlando sentinel.com, 407-420-5256 or Twitter: @marcosanta­na

Voxx Automotive, joins with another local company, UniKey, which primarily builds keyless entry systems for hotels.

An Orlando car technology firm has joined forces with another local company, which primarily builds keyless entry systems for hotels, in an effort to eliminate the need for keys or fobs to open a car door.

UniKey and Voxx Automotive have already been collaborat­ing on a contract for a keyless entry system for an unspecifie­d electronic vehicle model.

Executives for both companies said the ability to collaborat­e with local firms is a positive sign for the region.

“The tech resources and capabiliti­es in the area are growing and, perhaps more importantl­y, there’s an attitude here that fosters collaborat­ion,” Voxx Automotive’s Orlando-based President Ed Mas said.

Voxx has been a top company in developing ways for people to use smartphone­s to unlock car doors.

UniKey, meanwhile, has been doing that for the hotel industry and will bring to the partnershi­p the ability to add Bluetooth and cloud services to the deal, according to a joint release.

“Our vision is to let consumers effortless­ly access their homes, offices and automobile­s, while increasing security, visibility and control,” UniKey CEO Phil Dumas said. “Far more than a matter of convenienc­e, this partnershi­p will help automakers and related companies capitalize on major market shifts in how consumers use automobile­s.”

The new collaborat­ion could take advantage of a growing carsharing and ride-sharing community, Dumas said.

Details about the agreement were not disclosed.

This will be UniKey’s first entry into the automotive market. However, the company has grown its foothold in the home door hardware market.

UniKey founder Phil Dumas once appeared on the entreprene­urial show “Shark Tank,” where he received an offer from all five investors on a 2012 episode.

The company has raised more than $21 million in private investment.

Voxx, meanwhile, has landed deals with major auto manufactur­ers, including Nissan and Mazda, for its in-seat technology.

The company also has been expanding its phone-as-a-key technology.

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