Amazon’s Alexa’s coming for a lot of your gadgets

Will it soon feel normal to say, “Alexa, microwave one bag of popcorn”?

Amazon.com unveiled some 70 new devices and capabilities for its Alexa product line at its Seattle headquarters Thursday. Like a rebooted Sharper Image catalog, Amazon is adding its talking artificial intelligence to a microwave, a wall clock, a wall plug, cars and more.

The new gadgets all hook into the internet, take voice commands — and make the online retail giant even more central to home life. The question is: Will families see these connected devices as conveniences, new complications — or spies?

Amazon CEO Jeff Bezos also owns The Washington Post.

Amazon’s goal is to assert leadership over Google and Apple in the stillnascent market for smarthome tech, with everyday appliances connecting to the Internet to automate operations — and gather all sorts of data on our lives. The upside for consumers is that connected appliances can work together and be simpler to operate via voice. At least in theory.

Amazon’s new Echo wall clock ($30) shows a visual representation of timers set via Alexa — and automatically updates its analog hands for daylight saving time. The new Amazon Smart Plug ($25) lets you switch lights, coffee makers and other analog devices on or off through voice commands or automated routines.

Many of Amazon’s efforts are focused on the kitchen, where voice commands can be most useful and screens are an annoyance to hands covered in cookie dough. The countertop AmazonBasics Microwave ($60), takes voice commands to cook things that might otherwise be complicated.

In one demonstration, I asked Alexa to cook one potato and the microwave started itself for 6 minutes and 34 seconds. I still had to put the potato in the oven myself.

The upside: I didn’t have to look up how long to cook a potato. The downside: Amazon will now have a record of every time a family with this microwave cooks a potato.

Amazon is setting the stage, perhaps, for the tech to simplify dinner prep with ingredients purchased from Amazon, which bought grocer Whole Foods last year.

In another demo, the company showed how its redesigned Echo Show ($230), a speaker with a screen, can walk you through the steps — handsfree — to make a meal kit it sells. A microwave or oven that knows exactly when and how to cook different parts of your meal can’t be far away.

Not all of Amazon’s new devices have their own microphones.

Instead, you command them via a nearby Amazon Echo speaker. Amazon unveiled new versions of those, too. A redesign of its hockey-puck-shaped Echo Dot speaker ($50) appeared to be significantly louder in a demonstration. There’s also a new Echo subwoofer ($130) that pairs with other Echo speakers, posing a challenge to connected speaker devices.