Good news for knockoff biz
Counterfeiters in China bag trade-war profits
BEIJING — When President Donald Trump threatens China with more tariffs, Lulu thinks of her commission checks and smiles.
It’s a good time to work in the fake-handbag business.
The shadow industry — already a big moneymaker — stands to reap another potential windfall from the trade war, which escalated this week.
Knockoffs of famous brands — Coach, Kate Spade, Rolex and others — are mostly made in China and arrive at U.S. shores through clandestine channels built to dodge authorities. Authentic purses and their components, also made in China, are shipped through official routes and would face Trump’s proposed new duties of 10 percent effective next Monday.
This all stacks up in favor of the counterfeit labels at every step of their illicit journey — from factory floors in China to street vendors in cities worldwide.
Shoppers come to Lulu’s cramped stall in Beijing’s seven-floor Silk Market to get replicas of Coach bags at half-price — cheaper for seasoned barterers.
The 32-year-old copycat merchant, who agreed to an interview using only her nickname, said the goods come from a site in the southern province of Guangdong. “No middleman” and no taxes, she said.
If prices for brand-name bags swell on international markets because of tariffs, Lulu predicts it can only be good for Chinese knockoffs. “More people will think: ‘Why not just buy a bag here?’ ” she said.
The next wave of tariffs target an additional $200 billion in Chinese imports, including handbags, leather and silk.
This prospect alarms both American fashion designers and global authorities, because U.S. firms already lose billions each year to counterfeiters. Officials also link knockoff sales to organized crime groups that exploit child labor.
“A tariff on a genuine bag is a subsidy for a fake,” said Susan Scafidi, a New York fashion lawyer focused on intellectual property.
The global counterfeit trade for all items, from purses to electronics to software, is worth $461 billion, according to the latest estimate by the Organization for Economic Cooperation and Development. That is more than the global drug trade.
And more than 85 percent of the handbag replicas originate in mainland China and Hong Kong. A fifth of counterfeit busts worldwide involve American brands.
Middle-income shoppers are particularly vulnerable to cost increases, analysts warn, and could swing to the faux side for their splurges at a time when finding Chinese fakes on the internet has never been easier.
The tags on Lulu’s purses in Beijing say 1,280 yuan, or about $186. She gets a cut of the sales but would not say how much.
Another merchant, who declined to provide her name, told The Washington Post that she earns $730 to $1,200 per month, depending on the appetite for knockoffs.
That’s good money in a country where workers on average earn $8,250 annually, according to World Bank data.
Most customers won’t spend more than $150 on a knockoff purse, Lulu said.
That includes Lauren Everett, a 29-year-old flight attendant from London, who visited the Silk Market on a recent afternoon to browse the deals.
Normally, she wouldn’t seek out fakes, but if someone there is hawking a near-identical copy of a French tote she likes, and it’s cheaper than the $125 version in stores, “you may as well,” she said.
About 7,000 miles away, New York handbag designer Rebecca Minkoff became the most prominent face of the fashion industry’s rising concerns last month.
She testified to the U.S. trade representative in a written statement that Trump’s tariffs would hurt her namesake brand, known for bags with crossbody straps that start at about $150.
New duties on handbags, Minkoff wrote, “will only ennoble the bad actors in the Chinese economy who pose a genuine threat to our business via bad faith registrations of our recognized trademarks.”
Research from economist Vincent Wenxiong Yao supports Minkoff’s fear. When the cost of legitimate goods rises, so does demand for counterfeits, Yao wrote, sparking a “substitution effect.”
Soaring prices are inevitable if businesses have to absorb higher border taxes in the widening trade battle, said Brent Cleaveland, executive director of the Fashion Jewelry and Accessories Trade Association, which represents 225 U.S. companies.
“Any disruption of the supply chain will obviously increase costs, challenge compliance and promote discord,” Cleaveland said.
Warnings from industry groups came weeks after authorities made their largest seizure of fakes at the Port of Newark.
In late August, the federal government announced that it had confiscated enough knockoffs from China imitating Coach, Michael Kors and Tory Burch, among other fashion brands, to stuff 22 shipping containers. Authorities estimated that the load represented a loss to U.S. companies of nearly $500M.
Beijing has pledged over the years to crack down on the fakers, slamming online retail giants such as Alibaba for failing to eradicate replicas on its platforms.
Officials also routinely inspect brick-and-mortar stores. But, as Yao points out in his research, they may not take the job too seriously because local vendors rely on the income. Often, he wrote, sellers seem to know precisely when to hide their merchandise.
Such appeared to be the case this month at Beijing’s Pearl Market, another counterfeit hot spot.
As hundreds of African delegates visited the capital city for an economic summit, merchants told The Post that security had tightened so they did not have their goods on display.
Instead, they led buyers to unmarked apartments down a nearby alley and showed them closets full of knockoff Gucci, Prada, Michael Kors and Louis Vuitton handbags — also from Guangdong.
Merchants encouraged foreign customers to share their social media usernames with friends back home. They were happy to take international orders.